She sounds great, right?But it gets better, you don\u2019t actually have to pay her!<\/strong>That’s because \u2018her\u2019 is actually an \u2018it\u2019 – and \u2018it\u2019 is a Lead Generation Quiz Funnel<\/strong>. In this article, we’re going to take you through 5 real life examples of quiz funnels, and show you exactly how you can create your own. That includes in-depth break downs of quiz funnels (complete with visual diagrams!) that will help you decide which funnel structure you<\/em> should create based on your unique products, audience, and sales process.All you need is your email marketing service and any quiz building software (Thrive Quiz Builder<\/a>, for example) to pull this off so if you’re ready, let’s get started…<\/em><\/p>\n To start off, let\u2019s look at a generic lead generation quiz funnel to get an idea behind how they\u2019re typically structured:<\/p>\n A generic lead generation quiz funnel<\/p>\n Traffic is driven to the quiz from other areas of the website through the use of ribbons<\/a>, lightboxes<\/a>, etc. and external sources such as Facebook ads.NOTE:<\/strong>We\u2019re going to focus on on-site traffic sources for these funnel breakdowns. Note that most of these quizzes probably have external traffic sources directed to them as well. <\/em><\/p>\n A Splash Page<\/a> is a mini landing page shown right before the quiz. It introduces the quiz and promotes the benefits of completing it.Alternatively you can just get right to it and display the first question of the quiz. Pros & Cons of Using a Splash Page<\/strong>:<\/p>\n Whether or not you use a Splash Page is something you\u2019ll have to decide on using your quiz analytics<\/a>. If a lot of people are landing on your quiz page, but few are actually starting or completing the quiz, a Splash Page may help improve your conversions. You\u2019ll see a few cases of Splash Page vs. straight to the questions in the examples below. <\/p>\n With most quiz building software, you\u2019ll be able to add your quiz to a landing page on your website.<\/a> The whole quiz, including the Splash Page and the results will load within that one landing page, though some quiz builders allow you to send the quiz taker to external Results Pages if you prefer. Building the quiz is the fun part, which is why we have a Thrive University course<\/a> to show you how. But we’ll skip over it here and get to the segmented lead generation steps.<\/p>\n Once the quiz taker completes all the questions, you have the option to ask for their email address before delivering the result. This is called an Opt-in Gate<\/a>. You can choose to make the Opt-in Gate mandatory in order for the quiz taker to see the results, or you can make it optional and skip it altogether. The last two options mean you have to get the quiz taker\u2019s email address another way, usually through an Opt-in offer on the results page \u2014 such as a free guide.<\/em>Pros & Cons of Using a Mandatory Opt-in Gate<\/strong>:<\/p>\n While using an Opt-in Gate might have been viewed as aggressive a few years ago, the majority of quizzes on the web now have one. It\u2019s become standard practice in lead generation quizzes, and your visitor is more likely to expect it.<\/p>\n It\u2019s time to reveal the results! Depending on your quiz builder tool\u2019s capabilities, you have three options for presenting your quiz results. There are specific reasons why you would use each.<\/p>\n 1. Use your quiz builder\u2019s inbuilt Results Pages. You\u2019ll be able to customize each page depending on the result. This feature is called Dynamic Content<\/a> in Thrive Quiz Builder. Pro’s include:<\/p>\n 2. Redirect your quiz taker to a separate landing page on your site. You\u2019ll have to build your own results page if you choose this option. To do this, just enter the URL you want to send your quiz taker to depending on each result. Pro’s for this option include:<\/p>\n 3. Send the quiz taker to a generic Thank You Page and tell them to check their inbox for their results. Create an email follow up sequence that send the quiz taker their results.Pro’s for this strategy are:<\/p>\n When the quiz taker enters their email address, you can send a tag to your email service provider with the result they got. With Thrive Quiz Builder, you can also send tags based on their answers to specific questions<\/a>. Use the tag to trigger a results specific automated email follow up sequence. You can use this follow up series to sell your prospect into relevant offers, or to nurture your new subscriber in a very personalized way. By changing the content you send based on the new subscriber\u2019s quiz result, you have an incredible opportunity to send content that really resonates.And there you have it… a basic funnel for creating your first lead generation quiz. But how do you choose which elements and variations to use for your quiz?<\/strong>We\u2019re now going to show you five variations of this basic funnel, go through the differences between each and explain what situations each version is most useful for.<\/p>\n Digital Marketer is a big name in digital marketing and agency training. They sell online courses and access to digital marketing communities.Their lead generation quiz is a Marketing Skills Assessment that visitors can use to gauge their current marketing skill level.<\/p>\n Let\u2019s take a look at a blueprint of Digital Marketer\u2019s Lead Generation Quiz funnel:<\/p>\n Digital Marketer’s quiz funnel<\/p>\n Digital marketer uses an eye-catching GIF as an in-post Call to Action (CTA). No one\u2019s going to accidentally scroll past that!<\/p>\n Digital Marketer’s in-content CTA<\/p>\n To make a GIF with a button inside as Digital marketer has done here, you just need to create a button image<\/em> in the GIF. By making the whole GIF clickable, it gives the illusion that it’s a working button, but in truth, the whole image is clickable.<\/p>\n Click on the banner and you\u2019re taken to an in-depth landing page for the quiz.<\/p>\n Digital Marketer’s quiz landing page<\/p>\n Now you may be thinking that creating such a landing page requires a lot of effort just to promote a free<\/em> lead generation quiz, but there\u2019s a reason Digital Marketer has done this. This page is here to prevent drop off during the quiz<\/em>. It highlights all the valuable information the visitor will get in the results, encouraging quiz takers to get started and stick it out to the end. But then they use a splash page as well<\/em>. W<\/strong>hy add this many steps between the quiz taker and the conversion?<\/strong>Because their quiz is boooorrring<\/em>. I\u2019m talking next level \u2018feel like I\u2019m writing a high school English essay\u2019 boring. Without these two introductory pages, the drop off rates would be very high. Just take a look at this question to see what I mean:<\/p>\n Digital Marketer’s quiz<\/p>\n And this is how the whole quiz goes\u2026. 24 questions where the only thing that changes is the type of marketing strategy they ask about.With these sorts of questions, the double pre-quiz pages are almost required. <\/p>\n The Opt-in Gate at the end of the quiz requires a bit more information than normal (all fields are mandatory), but Digital Marketer gets away with it because any quiz taker that’s clawed their way through to the end of this boring quiz probably isn’t leaving without their results!<\/p>\n Digital Marketer’s Opt-in Gate<\/p>\n On top of that, look at this impressive and important looking results page Digital Marketer rewards their quiz takers with:<\/p>\n Digital Marketer’s result specific Results Page<\/p>\n Disclaimer:<\/strong> Ahrm 63%… Don\u2019t worry, I\u2019m not really that bad at marketing. I just got bored<\/strong> halfway through taking the quiz and started clicking random answers so I could get to the Results Page.<\/em><\/p>\n The Results Page doesn\u2019t waste any time. It delivers an in-depth break down of the results, then leads straight into a CTA for a paid course. And the course offered to quiz takers changes depending on their result. For example, you\u2019ll see that with a 63% result, I received an offer for Digital Marketer\u2019s HQ program – \u2018Customized Digital Marketing Training For Your Entire Team<\/em>\u2019, whereas at 33% I was offered Lab+ – \u2018Foundational Digital Marketing Training<\/em>\u2019.<\/p>\n One of the result specific CTAs on Digital Marketer’s Results Page<\/p>\n The quiz taker isn’t just redirected to their Results Page, they also receive an email with their results too. The email provides a more in-depth analysis of their quiz results as well as another CTA for the paid course they were offered.<\/p>\n Digital Marketer’s result specific follow up email<\/p>\n This allows Digital Marketer to nurture the lead, as well as put their offer in front of the new subscriber a second time. In this quiz funnel example, Digital Marketer is going immediately for the sale. However, it\u2019s likely that if multiple offers for the course go ignored, new subscribers are simply added to Digital Marketer’s regular email list.<\/p>\n Avoid drop off! Make your quiz FUN by:<\/span><\/span><\/span><\/span><\/p>\n Dotcom Gains is a blog about making money online. They mainly focus on blogs and content marketing. Let\u2019s take a look at their quiz lead generation funnel:<\/p>\n Dotcom Gain’s quiz funnel<\/p>\n On the above the fold section on their homepage, Dotcom Gains has a CTA for visitors to take their quiz.<\/p>\n Dotcom Gain’s homepage CTA<\/p>\n They also use post footers<\/a>, sidebar CTA\u2019s<\/a>and<\/em> a lightbox to drive visitors to the quiz.<\/p>\n Dotcom Gain’s post footer CTA<\/p>\n Dotcom Gain’s sidebar CTA<\/p>\n Dotcom Gain’s quiz lightbox<\/p>\n This tells us Dotcom Gains is using this quiz as their main lead generation strategy.<\/p>\n Once a visitor clicks on the \u2018Start the Quiz Now\u2019 button, they are taken directly to the first question of the quiz.<\/p>\n Dotcom Gain’s quiz<\/p>\n The lack of a Splash Page here is likely because the quiz creators felt the value of the quiz was conveyed in the on-site CTA\u2019s, and no further explanation was required.The quiz itself is rather quick and easy to take, which further reduces the need for a Splash Page. <\/p>\n Once the quiz is finished, quiz takers are taken to an Opt-in Gate.<\/p>\n Dotcom Gain’s result specific Opt-in Gates<\/p>\n A variation of the result specific headline<\/p>\n What\u2019s interesting here is that Dotcom Gains has used a results specific<\/em> Opt-in Gate \u2014 meaning the headline changes based on the result the visitor gets.<\/em> This is clever because it ensures the visitor resonates with whatever headline is on the opt-in gate. In other words, it\u2019s more personalized than just saying \u2018Your results will be emailed to you\u2019.<\/p>\n As well as customizing the Opt-in Gate, the Results Page is customized based on the problem identified in the quiz, ranging from traffic issues to a lack of monetization.<\/p>\n Dotcom Gain’s result specific Results Page<\/p>\n The content on the Results Page is education-based and in a blog post style. It goes through all the different solutions to the problem identified in the quiz. And down the bottom, there\u2019s a CTA to get help with that problem. From here however, Dotcom Gains drops the ball as they miss out on opportunity after opportunity for personalization. No matter the result, the CTA button at the bottom actually leads to the same sales page. It\u2019s a blanket offer for a one-hour consultation call.<\/p>\n While the page itself is good \u2014 it\u2019s a long form sales page<\/em> \u2014hitting clone<\/a> and making result specific sales pages could have made their quiz even more effective.<\/strong> Changing the headline and a few other lines of copy to showcase the quiz taker\u2019s results would ensure the sale page resonates with people better.On top of that, the follow-up email series is just a generic \u2018Welcome to the newsletter\u2019 sequence. There is no mention of the offer again, and the content is not personalized to solving the subscriber’s specific problem.<\/p>\n Don\u2019t waste the incredible personalization opportunities a quiz affords you.<\/p>\n You now have unique insight into your new subscriber, which you can use to resonate with them through targeted emails, offers, and content. Take that extra bit of effort and create personalized offers and follow up sequences for your new subscriber based on their quiz results.<\/p>\n Create an extra incentive for your quiz taker to enter their email by personalizing the copy on your Opt-in Gate. You can do this in Thrive Quiz Builder by using the Dynamic Content element on the Opt-in Gate<\/a>. This allows you to show different content on the page based on each quiz taker\u2019s result.<\/p>\n Pat Flynn of Smart Passive Income is an internet legend. His blog about passive income is one of the most popular on the web, and he monetizes it through affiliate offers and courses.Let\u2019s see what lead generation funnels look like \u2014 Pat Flynn style<\/em>:<\/em><\/p>\n Smart Passive Income’s quiz funnel<\/p>\n Pat Flynn\u2019s quiz on the Smart Passive Income blog is a little different to what we\u2019ve seen so far.<\/p>\n Smart Passive Income’s homepage with the quiz slide-in<\/p>\n The quiz pops up in a slide in box<\/a> on the left. This happens no matter which page you land on. No Splash Page, no Call to Action to take the quiz – just the first question<\/em>. As humans, we\u2019re programmed to answer questions.<\/strong> When there\u2019s a little lurker like that over in the corner, we\u2019re almost drawn to clicking on the answer.<\/p>\n The quiz is only about three questions long, depending on your answers. At the end, it offers a curated opt-in offer.<\/p>\n Smart Passive Income’s result specific opt-in offer<\/p>\n This method is a lot softer than the other funnels because it doesn\u2019t force the visitor to enter their email address to get the result. The downside of this is the conversion rate will be lower since there is less incentive to sign up. If you click on the opt-in offer, you\u2019re taken to an offer specific landing page. <\/p>\n The landing page for one of Smart Passive Income’s opt-in offers<\/p>\n I think this is a redundant extra step to make the visitor go through, especially because there isn\u2019t a lead generation form directly on this page. Pat’s making visitors click yet another button to finally collect their email address. I’d rather see Pat Flynn present his lead generation form within the original quiz lightbox so his visitors can enter their email address without any extra steps.<\/p>\n Once the visitor enters their email address, they receive the corresponding follow up sequence associated with that guide. This type of strategy \u2014 directing users to existing opt-in offers and follow up sequences<\/em> \u2014 is great if you already have high converting follow up sequences.<\/strong> Using the quiz to direct the user to the right opt-in offer for them allows you to take advantage of your existing tried and true funnels.<\/p>\n Make sure there are as few steps as possible between your offer and your customer handing over their email address. Drop off increases at each step \u2014 page load or click of a button<\/em> \u2014 you make your visitor take.<\/p>\n Get right to it! If your quiz is simple, quick and engaging, try sticking it straight into a slide-in lightbox<\/a> and displaying it all over your site.<\/p>\n Just drag and drop the quiz builder element<\/a> into a lightbox within your Thrive Leads editor. Monitor your quiz completion stats<\/a> to decide whether to start on the first question or add a Splash Page.<\/p>\n Note: <\/em><\/strong>To avoid the slide-in taking up the entire page, only use this strategy if your quiz answers are short and offers four or less possible answers to each question. This will ensure the quiz box stays small. Don\u2019t use images with this type of quiz either since they tend to take up additional space.<\/em><\/p>\n Skillcrush is an online coding school that sells courses for all forms of software development.Their quiz helps you determine if getting into development as a career is the right move for you \u2014 a question that is likely on the minds of target visitors<\/em>.Let’s have a look at how Skillcrush turns this well-targeted quiz into leads for their business:<\/p>\n Skillcrush’s quiz funnel<\/p>\n Skillcruch advertises this quiz all over their site. Header ribbons, above the fold on their homepage, in-content CTA\u2019s, and an exit intent lightbox<\/a>… just to be safe<\/em>.<\/p>\n Skillcrush’s homepage<\/p>\n Skillcrush’s exit intent lightbox<\/p>\n Skillcrush’s header ribbon<\/p>\n Skillcrush’s in-content CTA<\/p>\n Skillcrush must have a baller follow up series. Why? Because this is the first page of their quiz:<\/em><\/p>\n Skillcrush’s pre-quiz Opt-in Gate<\/p>\n Skillcrush uses an Opt-in Gate before the quiz<\/strong>.Having the Opt-in Gate at the start tells us Skillcrush\u2019s highest priority is getting that email address.I\u2019d bet money they have a very high converting follow up series in place behind this.So when should you use a pre-quiz Opt-in Gate? <\/strong>Only if your current quiz drop off rate is high and you have a generic (not result specific) follow up sequence you want to get new subscribers into. In other words, s<\/strong>ituations where it\u2019s less about their result and more about getting the visitor\u2019s email address<\/strong>. Note:<\/strong>Putting the Opt-in Gate at the start<\/a> comes with another downside. A new subscriber\u2019s email is sent to your email service provider at the time the form is filled out. Sending the email before<\/strong> the visitor has taken the quiz means you won\u2019t have a result to send along with the email address. This takes away your opportunity for personalization. You can get around this by offering a results specific opt-in at the end of the quiz, but not all the quiz takers will take you up on this and also requires the visitor to enter their email address twice.If you do decide to put an Opt-in Gate at the start of your quiz, it\u2019s a good idea to add a Landing page before <\/em>the quiz to promote the benefits <\/strong>so the visitor has more incentive to continue. That\u2019s one area where Skillcrush could improve. The CTA\u2019s directing the visitor to the quiz don\u2019t have much information on them, and once visitors click, they see a form asking for their email to continue. There needs to be more value conveyed before asking for an email address. <\/p>\n Once the visitor enters their email, the quiz begins:<\/p>\n Skillcrush’s quiz<\/p>\n It\u2019s quite engaging, and it’s not false advertising \u2014 the quiz does only take 3 minutes to complete<\/em>.Once you get to the end, there\u2019s another \u2018sort of<\/em>\u2019 Opt-in Gate:<\/p>\n Skillcrush’s post-quiz questionnaire <\/p>\n A page filled with a long questionnaire asking about the quiz taker, that also offers a one-on-one call.<\/p>\n This page is optional, but if you don\u2019t fill out the details, it\u2019s the end of the line. The quiz taker\u2019s only option is to close the window.If you do fill out the questionnaire, you\u2019re sent to an opt-in for Skillcrush\u2019s free coding course.<\/p>\n Opt-in for Skillcrush’s coding course<\/p>\n At the very same time, visitors receive both a quiz results specific email and a generic \u2018Welcome to the newsletter\u2019 email:<\/p>\n Result specific follow up email<\/p>\n The results specific email series leads into an offer for one of Skillcrush\u2019s relevant paid courses. <\/p>\n Skillcrush’s generic welcome to the newsletter email<\/p>\n The generic email asks what the new subscriber wants to receive from Skillcrush. While this email has the right idea, the subscriber just took an entire quiz and quite possibly filled out a very long questionnaire about themselves.<\/strong>From that wealth of information they just received from their subscriber, Skillcrush should already be able to tell what type of emails the subscriber wants to receive. Removing the double email strategy and adding the relevant tags to the new subscriber (from the quiz answers) will tidy up the whole process and cut down the amount of emails and forms the subscriber has to deal with right off the bat. Overall, this is not the way we would recommend structuring your quiz. The whole funnel asks too much from the visitor without promising much in return.<\/strong> <\/p>\n Make it as easy and seamless as possible for your new subscribers to jump on board. Don\u2019t ask them the same information twice.<\/p>\nYour Basic Lead Generation Quiz Funnel Template<\/h2>\n
![\"\"](\"https:\/\/mlpxhq8ztvyc.i.optimole.com\/cb:p0Z2.44bbf\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/thrivethemes.com\/wp-content\/uploads\/2019\/07\/Lead-Generation-Quiz-Funnel-min.png\" "\\"\\"")
<\/span><\/p>\nTraffic<\/h3>\n
Splash Page<\/h3>\n
\n
The Quiz<\/h3>\n
Opt-in Gate<\/h3>\n
\n
Results Page<\/h3>\n
\n
\n
\n
Email Follow Up Series<\/h3>\n
Quiz Funnel 1: Digital Marketer – Marketing Skills Assessment Quiz<\/h2>\n
The Funnel<\/h3>\n
![\"\"](\"https:\/\/mlpxhq8ztvyc.i.optimole.com\/cb:p0Z2.44bbf\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/thrivethemes.com\/wp-content\/uploads\/2019\/07\/1-Digital-Marketer-min.png\" "\\"\\"")
<\/span><\/p>\nTraffic<\/h3>\n
![\"\"](\"https:\/\/mlpxhq8ztvyc.i.optimole.com\/cb:p0Z2.44bbf\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/thrivethemes.com\/wp-content\/uploads\/2019\/07\/Digital-Marketer-In-Content-and-Post-Footer.gif\" "\\"\\"")
<\/span><\/p>\nPro Tip<\/strong><\/h4>\n
Quiz Landing Page<\/h3>\n
![\"\"](\"https:\/\/mlpxhq8ztvyc.i.optimole.com\/cb:p0Z2.44bbf\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/thrivethemes.com\/wp-content\/uploads\/2019\/07\/Digital-Marketer-2-quiz-landing-page-min.png\" "\\"\\"")
<\/span><\/p>\n![\"\"](\"https:\/\/mlpxhq8ztvyc.i.optimole.com\/cb:p0Z2.44bbf\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/thrivethemes.com\/wp-content\/uploads\/2019\/07\/Digital-Marketer-4-Quiz-min.png\" "\\"\\"")
<\/span><\/p>\nOpt-in Gate<\/h3>\n
![\"\"](\"https:\/\/mlpxhq8ztvyc.i.optimole.com\/cb:p0Z2.44bbf\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/thrivethemes.com\/wp-content\/uploads\/2019\/07\/Digital-Marketer-5-opt-in-min.png\" "\\"\\"")
<\/span><\/p>\n![\"\"](\"https:\/\/mlpxhq8ztvyc.i.optimole.com\/cb:p0Z2.44bbf\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/thrivethemes.com\/wp-content\/uploads\/2019\/07\/Digital-Marketer-7-Results-Page-min.png\" "\\"\\"")
<\/span><\/p>\n![\"\"](\"https:\/\/mlpxhq8ztvyc.i.optimole.com\/cb:p0Z2.44bbf\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/thrivethemes.com\/wp-content\/uploads\/2019\/07\/Digital-Marketer-Results-Page-Different-CTA-min.png\" "\\"Digital")
<\/span><\/p>\nEmail Follow Up Series<\/h3>\n
![\"\"](\"https:\/\/mlpxhq8ztvyc.i.optimole.com\/cb:p0Z2.44bbf\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/thrivethemes.com\/wp-content\/uploads\/2019\/07\/Digital-Marketer-6-follow-up-email-min.png\" "\\"\\"")
<\/span><\/p>\nKey Lessons From Digital Marketer\u2019s Quiz Funnel<\/h3>\n
Room for Improvement<\/strong><\/h4>\n
\n
What They Did Right<\/strong><\/h4>\n
\n
Quiz Funnel 2: Dotcom Gains – Make Money Online Quiz<\/h2>\n
![\"\"](\"https:\/\/mlpxhq8ztvyc.i.optimole.com\/cb:p0Z2.44bbf\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/thrivethemes.com\/wp-content\/uploads\/2019\/07\/2-Dotcom-Gains-min.png\" "\\"\\"")
<\/span><\/p>\nTraffic<\/h3>\n
![\"\"](\"https:\/\/mlpxhq8ztvyc.i.optimole.com\/cb:p0Z2.44bbf\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/thrivethemes.com\/wp-content\/uploads\/2019\/07\/dotcom-gains-homepage-min.png\" "\\"\\"")
<\/span><\/p>\n![\"\"](\"https:\/\/mlpxhq8ztvyc.i.optimole.com\/cb:p0Z2.44bbf\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/thrivethemes.com\/wp-content\/uploads\/2019\/07\/Dotcom-Gains-1d-Traffic-min.png\" "\\"\\"")
<\/span><\/p>\n![\"\"](\"https:\/\/mlpxhq8ztvyc.i.optimole.com\/cb:p0Z2.44bbf\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/thrivethemes.com\/wp-content\/uploads\/2019\/07\/Dotcom-Gains-sidebar-widget-min.png\" "\\"\\"")
<\/span><\/p>\n![\"\"](\"https:\/\/mlpxhq8ztvyc.i.optimole.com\/cb:p0Z2.44bbf\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/thrivethemes.com\/wp-content\/uploads\/2019\/07\/Dotcom-Gains-1c-Traffic-min.png\" "\\"\\"")
<\/span><\/p>\n(Lack of) Splash Page<\/h3>\n
![\"\"](\"https:\/\/mlpxhq8ztvyc.i.optimole.com\/cb:p0Z2.44bbf\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/thrivethemes.com\/wp-content\/uploads\/2019\/07\/Dotcom-Gains-2-Quiz-Questions-min.png\" "\\"\\"")
<\/span><\/p>\nOpt-in Gate<\/h3>\n
![\"\"](\"https:\/\/mlpxhq8ztvyc.i.optimole.com\/cb:p0Z2.44bbf\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/thrivethemes.com\/wp-content\/uploads\/2019\/07\/Dotcom-Gains-Opt-In-Gate-Version-2-min.png\" "\\"\\"")
<\/span><\/p>\n![\"\"](\"https:\/\/mlpxhq8ztvyc.i.optimole.com\/cb:p0Z2.44bbf\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/thrivethemes.com\/wp-content\/uploads\/2019\/07\/Dotcom-Gains-3-Opt-In-Gate-min.png\" "\\"\\"")
<\/span><\/p>\nResults Page<\/h3>\n
![\"\"](\"https:\/\/mlpxhq8ztvyc.i.optimole.com\/cb:p0Z2.44bbf\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/thrivethemes.com\/wp-content\/uploads\/2019\/07\/Dotcom-Gains-5-Results-Page-min.png\" "\\"\\"")
<\/span><\/p>\nKey Lessons From Dotcom Gain\u2019s Quiz Funnel<\/h3>\n
Room for Improvement<\/strong><\/h4>\n
What They Did Right<\/strong><\/h4>\n
Quiz Funnel 3: Smart Passive Income – Slide-in Quiz<\/h2>\n
![\"\"](\"https:\/\/mlpxhq8ztvyc.i.optimole.com\/cb:p0Z2.44bbf\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/thrivethemes.com\/wp-content\/uploads\/2019\/07\/4-Smart-Passive-Income-min.png\" "\\"\\"")
<\/span><\/p>\nDisplaying the Quiz<\/h3>\n
![\"\"](\"https:\/\/mlpxhq8ztvyc.i.optimole.com\/cb:p0Z2.44bbf\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/thrivethemes.com\/wp-content\/uploads\/2019\/07\/Smart-Passive-Income-1-2-Website-Quiz-Slide-In-min.png\" "\\"Smart")
<\/span><\/p>\nOpt-in Offer Instead of an Opt-in Gate<\/h3>\n
![\"\"](\"https:\/\/mlpxhq8ztvyc.i.optimole.com\/cb:p0Z2.44bbf\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/thrivethemes.com\/wp-content\/uploads\/2019\/07\/Smart-Passive-Income-3-Specific-opt-in-min.png\" "\\"\\"")
<\/span><\/p>\n![\"\"](\"https:\/\/mlpxhq8ztvyc.i.optimole.com\/cb:p0Z2.44bbf\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/thrivethemes.com\/wp-content\/uploads\/2019\/07\/Smart-Passive-Income-5-opt-in-offer-landing-page-min.png\" "\\"\\"")
<\/span><\/p>\nFollow Up Email Series<\/h3>\n
Key Lessons From Pat Flynn\u2019s Quiz Funnel<\/h3>\n
Room for Improvement<\/strong><\/h4>\n
What They Did Right<\/strong><\/h4>\n
Quiz Funnel 4: Skillcrush – Is a Career in Tech Right for You? Quiz<\/h2>\n
![\"\"](\"https:\/\/mlpxhq8ztvyc.i.optimole.com\/cb:p0Z2.44bbf\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/thrivethemes.com\/wp-content\/uploads\/2019\/07\/3-SkillCrush-min.png\" "\\"\\"")
<\/span><\/p>\nTraffic<\/h3>\n
![\"\"](\"https:\/\/mlpxhq8ztvyc.i.optimole.com\/cb:p0Z2.44bbf\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/thrivethemes.com\/wp-content\/uploads\/2019\/07\/Skillcrush-1a-Traffic-min.png\" "\\"\\"")
<\/span><\/p>\n![\"\"](\"https:\/\/mlpxhq8ztvyc.i.optimole.com\/cb:p0Z2.44bbf\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/thrivethemes.com\/wp-content\/uploads\/2019\/07\/Skillcrush-1c-Traffic-Exit-Intent-Popup-min.png\" "\\"\\"")
<\/span><\/p>\n![\"\"](\"https:\/\/mlpxhq8ztvyc.i.optimole.com\/cb:p0Z2.44bbf\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/thrivethemes.com\/wp-content\/uploads\/2019\/07\/Skillcrush-1b-Traffic-Header-Ribbon-min.png\" "\\"\\"")
<\/span><\/p>\n![\"\"](\"https:\/\/mlpxhq8ztvyc.i.optimole.com\/cb:p0Z2.44bbf\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/thrivethemes.com\/wp-content\/uploads\/2019\/07\/Skillcrush-1d-Traffic-min.png\" "\\"\\"")
<\/span><\/p>\nOpt-in Gate<\/h3>\n
![\"\"](\"https:\/\/mlpxhq8ztvyc.i.optimole.com\/cb:p0Z2.44bbf\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/thrivethemes.com\/wp-content\/uploads\/2019\/07\/Skillcrush-2-Opt-In-min.png\" "\\"\\"")
<\/span><\/p>\nPost-Quiz Questionnaire<\/h3>\n
![\"\"](\"https:\/\/mlpxhq8ztvyc.i.optimole.com\/cb:p0Z2.44bbf\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/thrivethemes.com\/wp-content\/uploads\/2019\/07\/Skillcrush-4-Quiz-Question-min.png\" "\\"\\"")
<\/span><\/p>\n![\"\"](\"https:\/\/mlpxhq8ztvyc.i.optimole.com\/cb:p0Z2.44bbf\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/thrivethemes.com\/wp-content\/uploads\/2019\/07\/SkillCrush-5-Results-Page-Trimmed-min.png\" "\\"\\"")
<\/span><\/p>\n![\"\"](\"https:\/\/mlpxhq8ztvyc.i.optimole.com\/cb:p0Z2.44bbf\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/thrivethemes.com\/wp-content\/uploads\/2019\/07\/SkillCrush-Results-Page-Call-Offer-min.png\" "\\"\\"")
<\/span><\/p>\n![\"\"](\"https:\/\/mlpxhq8ztvyc.i.optimole.com\/cb:p0Z2.44bbf\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/thrivethemes.com\/wp-content\/uploads\/2019\/07\/Skillcrush-8-Post-Results-Page-Free-Coding-Camp-min.png\" "\\"\\"")
<\/span><\/p>\n![\"\"](\"https:\/\/mlpxhq8ztvyc.i.optimole.com\/cb:p0Z2.44bbf\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/thrivethemes.com\/wp-content\/uploads\/2019\/07\/Skillcrush-6-results-specific-follow-up-email-min.png\" "\\"\\"")
<\/span><\/p>\n![\"\"](\"https:\/\/mlpxhq8ztvyc.i.optimole.com\/cb:p0Z2.44bbf\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/thrivethemes.com\/wp-content\/uploads\/2019\/07\/Skillcrush-3-follow-up-email-Generic-min.png\" "\\"\\"")
<\/span><\/p>\nWhat You Can Learn From Skillcrush\u2019s Quiz Funnel<\/h3>\n
Room for Improvement<\/strong><\/h4>\n
![\"5](\"https:\/\/mlpxhq8ztvyc.i.optimole.com\/cb:p0Z2.44bbf\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/thrivethemes.com\/wp-content\/uploads\/2019\/07\/5-WilloLovesYou-min.png\" "\\"\\"")
<\/span><\/p>\n![\"\"](\"https:\/\/mlpxhq8ztvyc.i.optimole.com\/cb:p0Z2.44bbf\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/thrivethemes.com\/wp-content\/uploads\/2019\/07\/WLY-1b-Homepage-CTA-min.png\" "\\"\\"")
<\/span><\/p>\n![\"\"](\"https:\/\/mlpxhq8ztvyc.i.optimole.com\/cb:p0Z2.44bbf\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/thrivethemes.com\/wp-content\/uploads\/2019\/07\/WLY-1-Traffic-ribbon-only-min.png\" "\\"\\"")
<\/span><\/p>\n![\"\"](\"https:\/\/mlpxhq8ztvyc.i.optimole.com\/cb:p0Z2.44bbf\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/thrivethemes.com\/wp-content\/uploads\/2019\/07\/WLY-2-Quiz-min.png\" "\\"\\"")
<\/span><\/p>\n