{"id":113446760,"date":"2023-09-18T22:10:48","date_gmt":"2023-09-18T19:10:48","guid":{"rendered":"https:\/\/thrivethemes.com\/?p=113446760"},"modified":"2025-06-03T12:59:26","modified_gmt":"2025-06-03T09:59:26","slug":"keyword-research-tips","status":"publish","type":"post","link":"https:\/\/thrivethemes.com\/keyword-research-tips\/","title":{"rendered":"7 Keyword Research Tips for the Busy Entrepreneur"},"content":{"rendered":"<p data-end=\"248\" data-start=\"193\"><strong data-end=\"248\" data-start=\"196\">Looking For Keyword Research Tips That <em data-end=\"235\" data-start=\"225\">Actually<\/em> Make Sense? Keep Reading.<\/strong><\/p>\n<p data-end=\"456\" data-start=\"250\">Keyword research used to make my eyes glaze over. Real talk.Not because I didn\u2019t care, but because every guide (and I mean&nbsp;<em>every guide<\/em>) I read sounded like it was written for a full-time SEO analyst with five monitors and a caffeine drip.<\/p>\n<p data-end=\"690\" data-start=\"458\">If you\u2019re running a blog or small business, you don\u2019t have time to decipher algorithms. You want to grow your <strong data-end=\"619\" data-start=\"600\">organic traffic<\/strong>, write content people actually search for, and show up in <strong data-end=\"703\" data-start=\"678\">search engine results<\/strong> for the right reasons.<\/p>\n<p data-end=\"690\" data-start=\"458\">And for that, you don&#8217;t need jargon. You need real answers:<em>How do people find your content? What do they actually search for? And how do you show up without writing like a robot?<\/em><\/p>\n<p data-end=\"851\" data-start=\"692\">That\u2019s where these keyword research tips come in. This guide breaks it down into simple, practical steps you can actually use \u2014 even if SEO isn\u2019t your day job.<\/p>\n<p data-end=\"873\" data-start=\"853\">You\u2019ll learn how to:<\/p>\n<ul data-end=\"1080\" data-start=\"874\">\n<li data-end=\"930\" data-start=\"874\">\n<p data-end=\"930\" data-start=\"876\">Find keywords your audience is already searching for<\/p>\n<\/li>\n<li data-end=\"974\" data-start=\"931\">\n<p data-end=\"974\" data-start=\"933\">Use free keyword tools to uncover content ideas<\/p>\n<\/li>\n<li data-end=\"1028\" data-start=\"975\">\n<p data-end=\"1028\" data-start=\"977\">Match your content to what people <em data-end=\"1021\" data-start=\"1011\">actually<\/em> want (search intent)<\/p>\n<\/li>\n<li data-end=\"1080\" data-start=\"1029\">\n<p data-end=\"1080\" data-start=\"1031\">Build SEO-friendly blog posts that attract traffic \u2014 and leads<\/p>\n<\/li>\n<\/ul>\n<p data-end=\"1116\" data-start=\"1082\">It\u2019s keyword research, made human.<\/p>\n<h2 data-end=\"210\" data-start=\"146\" id=\"t-1748941648398\"><strong data-end=\"210\" data-start=\"149\">Is Keyword Research Still Important? Why It Absolutely Is<\/strong><\/h2>\n<p data-end=\"379\" data-start=\"212\">With AI tools popping up like mushrooms and Google constantly tweaking the rules of the game, you might be wondering:<strong data-end=\"379\" data-start=\"332\">Is keyword research still worth the effort?<\/strong><\/p>\n<p data-end=\"444\" data-start=\"381\">Short answer? Yes. Long answer? <strong data-end=\"444\" data-start=\"413\">Still yes \u2014 and here\u2019s why.<\/strong><\/p>\n<p data-end=\"727\" data-start=\"446\">Keyword research is how you make sure your content gets seen by the right people \u2014 at the right time. It\u2019s not just about chasing traffic. It\u2019s about <strong data-end=\"658\" data-start=\"596\">understanding what your audience is actually searching for<\/strong>, and using that insight to create content that solves real problems.<\/p>\n<p data-end=\"757\" data-start=\"729\">Let\u2019s look at a few numbers:<\/p>\n<ul data-end=\"1193\" data-start=\"759\">\n<li data-end=\"919\" data-start=\"759\">\n<p data-end=\"919\" data-start=\"761\">Google processes over <a data-end=\"861\" data-start=\"783\" rel=\"nofollow\" target=\"_blank\" style=\"outline: none;\" href=\"https:\/\/www.wordstream.com\/blog\/seo-statistics\">99,000 searches every second<\/a>, which adds up to more than 8.5 billion searches a day.<\/p>\n<\/li>\n<li data-end=\"1037\" data-start=\"920\">\n<p data-end=\"1037\" data-start=\"922\"><a data-end=\"1008\" data-start=\"922\" style=\"outline: none;\" href=\"https:\/\/www.wordstream.com\/blog\/seo-statistics\">53% of all trackable website traffic<\/a> comes from organic search.<\/p>\n<\/li>\n<li data-end=\"1193\" data-start=\"1038\">\n<p data-end=\"1193\" data-start=\"1040\">Over <a data-end=\"1120\" data-start=\"1045\" rel=\"nofollow\" target=\"_blank\" style=\"outline: none;\" href=\"https:\/\/explodingtopics.com\/blog\/seo-statistics\">1 billion voice searches<\/a> happen every month \u2014 most of them phrased as natural, long-tail queries.<\/p>\n<\/li>\n<\/ul>\n<p><span><img fetchpriority=\"high\" decoding=\"async\" alt=\"\" data-id=\"114131964\" width=\"664\" data-init-width=\"1536\" height=\"443\" data-init-height=\"1024\" title=\"seo stats (1)\" src=\"https:\/\/mlpxhq8ztvyc.i.optimole.com\/cb:p0Z2.44bbf\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/thrivethemes.com\/wp-content\/uploads\/2025\/06\/seo-stats-1.png\" data-width=\"664\" data-height=\"443\" style=\"aspect-ratio: auto 1536 \/ 1024;\" loading=\"lazy\"><\/span><\/p>\n<p data-end=\"1291\" data-start=\"1195\">In short: <strong data-end=\"1235\" data-start=\"1205\">people are still searching<\/strong> \u2014 and keyword research is how you show up when they do.<\/p>\n<p data-end=\"1327\" data-start=\"1293\">Here\u2019s what it still helps you do:<\/p>\n<ul data-end=\"1706\" data-start=\"1328\">\n<li data-end=\"1402\" data-start=\"1328\">\n<p data-end=\"1402\" data-start=\"1330\">Get found on search engines using the same language your audience uses<\/p>\n<\/li>\n<li data-end=\"1481\" data-start=\"1403\">\n<p data-end=\"1481\" data-start=\"1405\">Create <strong data-end=\"1436\" data-start=\"1412\">SEO-friendly content<\/strong> that aligns with real questions and intent<\/p>\n<\/li>\n<li data-end=\"1536\" data-start=\"1482\">\n<p data-end=\"1536\" data-start=\"1484\">Plan blog posts around demand instead of guesswork<\/p>\n<\/li>\n<li data-end=\"1625\" data-start=\"1537\">\n<p data-end=\"1625\" data-start=\"1539\">Target <strong data-end=\"1568\" data-start=\"1546\">long-tail keywords<\/strong> with lower competition and higher conversion potential<\/p>\n<\/li>\n<li data-end=\"1706\" data-start=\"1626\">\n<p data-end=\"1706\" data-start=\"1628\">Improve your chances of ranking by giving Google exactly what it\u2019s looking for<\/p>\n<\/li>\n<\/ul>\n<p data-end=\"1854\" data-start=\"1708\">You don\u2019t need to write like a machine or know every algorithm update.You just need to be intentional \u2014 and keyword research helps you do that.<\/p>\n<h2 data-end=\"332\" data-start=\"277\" id=\"t-1748941648399\"><strong data-end=\"332\" data-start=\"280\">Understanding Keyword Research and Search Intent<\/strong><\/h2>\n<p data-end=\"503\" data-start=\"334\">It\u2019s easy to think of keywords as magic phrases you sprinkle into blog posts.But real SEO isn\u2019t just about what people search for \u2014 it\u2019s about why they search for it.<\/p>\n<p data-end=\"545\" data-start=\"505\">That\u2019s where <strong data-end=\"535\" data-start=\"518\">search intent<\/strong> comes in.<\/p>\n<p data-end=\"765\" data-start=\"547\">Every Google search has an underlying goal. Is the person looking to learn something? Compare options? Buy a product? Your job is to match your content with that intent \u2014 otherwise, even the best keyword won\u2019t convert.<\/p>\n<table data-rows=\"5\" data-cols=\"4\">\n<thead>\n<tr>\n<th style=\"\">\n<p style=\"text-align: center;\"><strong>Intent Type<\/strong><\/p>\n<\/th>\n<th style=\"\">\n<p style=\"text-align: center; font-size: 18px !important;\"><strong>What It Means<\/strong><\/p>\n<\/th>\n<th style=\"\">\n<p style=\"text-align: center; font-size: 18px !important;\"><strong>Example Keywords<\/strong><\/p>\n<\/th>\n<th style=\"\">\n<p style=\"text-align: center; font-size: 18px !important;\"><strong>Best Content Types<\/strong><\/p>\n<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td data-th=\"Intent Type\" style=\"\">\n<p><strong>Informational<\/strong><\/p>\n<\/td>\n<td data-th=\"What It Means\" style=\"\">\n<p style=\"\">They want to learn something or find an answer<\/p>\n<\/td>\n<td data-th=\"Example Keywords\" style=\"\">\n<p style=\"\">\u201chow to brew French press coffee\u201d<\/p>\n<\/td>\n<td data-th=\"Best Content Types\" style=\"\">\n<p style=\"\">Blog posts, guides, explainer videos<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td data-th=\"Intent Type\" style=\"\">\n<p style=\"\"><strong>Navigational<\/strong><\/p>\n<\/td>\n<td data-th=\"What It Means\" style=\"\">\n<p style=\"\">They\u2019re looking for a specific brand or page<\/p>\n<\/td>\n<td data-th=\"Example Keywords\" style=\"\">\n<p style=\"\">\u201cThrive Themes login\u201d<\/p>\n<\/td>\n<td data-th=\"Best Content Types\" style=\"\">\n<p style=\"\"><a href=\"https:\/\/thrivethemes.com\/how-to-create-a-homepage\/\" style=\"outline: none;\">Homepages<\/a>, landing pages<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td data-th=\"Intent Type\" style=\"\">\n<p style=\"\"><strong>Commercial<\/strong><\/p>\n<\/td>\n<td data-th=\"What It Means\" style=\"\">\n<p style=\"\">They\u2019re researching before making a decision<\/p>\n<\/td>\n<td data-th=\"Example Keywords\" style=\"\">\n<p style=\"\">\u201cbest SEO tools for bloggers\u201d<\/p>\n<\/td>\n<td data-th=\"Best Content Types\" style=\"\">\n<p style=\"\">Comparison posts, product roundups<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td data-th=\"Intent Type\" style=\"\">\n<p style=\"\"><strong>Transactional<\/strong><\/p>\n<\/td>\n<td data-th=\"What It Means\" style=\"\">\n<p style=\"\">They\u2019re ready to take action (usually a purchase)<\/p>\n<\/td>\n<td data-th=\"Example Keywords\" style=\"\">\n<p style=\"\">\u201cbuy Thrive Suite\u201d<\/p>\n<\/td>\n<td data-th=\"Best Content Types\" style=\"\">\n<p style=\"\"><a href=\"https:\/\/thrivethemes.com\/build-your-first-sales-page\/\">Sales pages<\/a>, CTAs, pricing pages<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3 data-end=\"1891\" data-start=\"1866\" id=\"t-1748941648400\">\ud83e\udde0 Why Intent Matters<\/h3>\n<p data-end=\"2152\" data-start=\"1893\">Let\u2019s say you rank #1 for the keyword \u201cbest digital tools for yoga business\u201d \u2014 great!But if your blog post is a tutorial instead of a comparison, readers might bounce. Not because your content is bad, but because it didn\u2019t match what they were looking for.<\/p>\n<p data-end=\"2238\" data-start=\"2154\"><strong data-end=\"2238\" data-start=\"2154\">Aligning with intent = higher engagement, better rankings, and more conversions.<\/strong><\/p>\n<p data-end=\"2280\" data-start=\"2240\">Before you write anything, ask yourself:<\/p>\n<ul data-end=\"2401\" data-start=\"2281\">\n<li data-end=\"2324\" data-start=\"2281\">\n<p data-end=\"2324\" data-start=\"2283\">What is the searcher really trying to do?<\/p>\n<\/li>\n<li data-end=\"2365\" data-start=\"2325\">\n<p data-end=\"2365\" data-start=\"2327\">Is my content solving that exact need?<\/p>\n<\/li>\n<li data-end=\"2401\" data-start=\"2366\">\n<p data-end=\"2401\" data-start=\"2368\">Does the format match the intent?<\/p>\n<\/li>\n<\/ul>\n<p data-end=\"2496\" data-start=\"2403\">When your keywords and your content format work together, you don\u2019t just rank \u2014 you resonate.<\/p>\n<h2 id=\"t-1695053293966\">7 Keyword Research Tips to Create Relevant, <span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"282639108\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_282639108\" data-dropdown-placement-param=\"top\" data-term-id=\"282639108\">SEO<\/span><\/span>-Friendly Content<\/h2>\n<p data-end=\"381\" data-start=\"178\">SEO doesn\u2019t have to be overwhelming, especially when you know where to start.These 7 keyword research tips are simple, effective, and built to help you create content your audience can actually find.<\/p>\n<p data-end=\"557\" data-start=\"383\">You\u2019ll learn how to uncover the terms your readers are searching for, how to match them with the right content formats, and how to turn that search traffic into real results.<\/p>\n<p data-end=\"645\" data-start=\"559\">If you want more visibility, more clicks, and a smarter content strategy, start here.<\/p>\n<h3 id=\"t-1695053293967\">1. <span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"282639134\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_282639134\" data-dropdown-placement-param=\"top\" data-term-id=\"282639134\">Brainstorm<\/span><\/span> Relevant Topics Related to Your Business<\/h3>\n<p>This is the starting point of your <span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"282639147\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_282639147\" data-dropdown-placement-param=\"top\" data-term-id=\"282639147\">keyword research process<\/span><\/span>.&nbsp;<\/p>\n<p><span><img fetchpriority=\"high\" decoding=\"async\" alt=\"\" data-id=\"113446768\" width=\"552\" data-init-width=\"2371\" height=\"368\" data-init-height=\"1581\" title=\"AdobeStock_527561427\" src=\"https:\/\/mlpxhq8ztvyc.i.optimole.com\/cb:p0Z2.44bbf\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/thrivethemes.com\/wp-content\/uploads\/2023\/09\/AdobeStock_527561427.jpg\" data-width=\"552\" data-height=\"368\" style=\"aspect-ratio: auto 2371 \/ 1581;\" loading=\"lazy\"><\/span><\/p>\n<p>Start by listing the main things you sell or do.&nbsp;<\/p>\n<p>For example, if you sell coffee, some of your topics could be &#8220;roasted beans&#8221; or &#8220;iced coffee ideas&#8221;. Think about everything, even small details, because these lead to <span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"282639175\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_282639175\" data-dropdown-placement-param=\"top\" data-term-id=\"282639175\">good <\/span><\/span><span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"282639121\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_282639121\" data-dropdown-placement-param=\"top\" data-term-id=\"282639121\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_282639175\" data-dropdown-placement-param=\"top\" data-term-id=\"282639175\"><span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"282639175\">keyword<\/span><\/span><\/span><\/span><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_282639121\" data-dropdown-placement-param=\"top\" data-term-id=\"282639121\"><span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"282639121\"> ideas<\/span><\/span>.<\/p>\n<p>Next, think like a customer. What would you want to know?&nbsp;<\/p>\n<p>Continuing with the coffee example, a customer might ask questions about \u201cthe best brewing methods\u201d or \u201chow to use a French press\u201d.&nbsp;<\/p>\n<p>As Google puts it: <em data-end=\"5168\" data-start=\"5077\">&#8220;You should create content primarily to help people, not to gain search engine rankings.&#8221;<\/em> \u2013 <a data-end=\"5268\" data-start=\"5171\" rel=\"nofollow\" target=\"_blank\" style=\"outline: none;\" href=\"https:\/\/developers.google.com\/search\/blog\/2022\/08\/helpful-content-update\">Google Search Central<\/a><\/p>\n<p>You can also use tools like <span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"282639133\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_282639133\" data-dropdown-placement-param=\"top\" data-term-id=\"282639133\">Google Trends<\/span><\/span> and <span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"282639164\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_282639164\" data-dropdown-placement-param=\"top\" data-term-id=\"282639164\">Answer the Public<\/span><\/span> to find <span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"282639163\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_282639163\" data-dropdown-placement-param=\"top\" data-term-id=\"282639163\">relevant keywords<\/span><\/span>, questions, and topics to start with.&nbsp;<\/p>\n<h3 id=\"t-1695053293968\">2. Use <span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"282639169\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_282639169\" data-dropdown-placement-param=\"top\" data-term-id=\"282639169\">Google Suggest<\/span><\/span> (Autocomplete) to See What People Are Searching&nbsp;<\/h3>\n<p><span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"282639169\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_282639169\" data-dropdown-placement-param=\"top\" data-term-id=\"282639169\">Google Suggest<\/span><\/span> is a goldmine for understanding what your <span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"282639113\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_282639113\" data-dropdown-placement-param=\"top\" data-term-id=\"282639113\">target audience<\/span><\/span> is searching for.<\/p>\n<p>When you type in the Google search bar, this tool suggests popular <span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"282639115\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_282639115\" data-dropdown-placement-param=\"top\" data-term-id=\"282639115\">search terms<\/span><\/span> based on what other users frequently search.&nbsp;<\/p>\n<p><span style=\"\"><img fetchpriority=\"high\" decoding=\"async\" alt=\"\" data-id=\"113446770\" width=\"620\" data-init-width=\"1127\" height=\"446\" data-init-height=\"810\" title=\"Use Google Autocomplete\" src=\"https:\/\/mlpxhq8ztvyc.i.optimole.com\/cb:p0Z2.44bbf\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/thrivethemes.com\/wp-content\/uploads\/2023\/09\/Use-Google-Autocomplete.png\" data-width=\"620\" data-height=\"446\" style=\"aspect-ratio: auto 1127 \/ 810;\" mt-d=\"-1.0130000000000337\" ml-d=\"0\" loading=\"lazy\"><\/span><\/p>\n<p>These suggestions help you understand the interests and queries of <span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"282639137\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_282639137\" data-dropdown-placement-param=\"top\" data-term-id=\"282639137\">searchers<\/span><\/span>, related to your industry. For example, if you&#8217;re in the coffee business and you start typing &#8220;best coffee for&#8230;&#8221;,&nbsp;<\/p>\n<p><span><img decoding=\"async\" alt=\"\" data-id=\"113446771\" width=\"735\" data-init-width=\"1692\" height=\"276\" data-init-height=\"636\" title=\"Continued Search + People Also Ask\" src=\"https:\/\/mlpxhq8ztvyc.i.optimole.com\/cb:p0Z2.44bbf\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/thrivethemes.com\/wp-content\/uploads\/2023\/09\/Continued-Search-People-Also-Ask.png\" data-width=\"735\" data-height=\"276\" style=\"aspect-ratio: auto 1692 \/ 636;\" loading=\"lazy\"><\/span><\/p>\n<p>Google might autocomplete with phrases like &#8220;best coffee for cold brew&#8221; or &#8220;best coffee for espresso.&#8221; These are direct indicators of what people are curious about in your industry.<\/p>\n<p>Once you get a suggestion that looks promising, click on it and see where it leads in terms of further autocomplete suggestions. This can help you <a href=\"https:\/\/www.wpbeginner.com\/showcase\/best-long-tail-keyword-generators\/\" target=\"_blank\" style=\"outline: none;\">uncover <span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"282639112\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_282639112\" data-dropdown-placement-param=\"top\" data-term-id=\"282639112\">long-tail keywords<\/span><\/span><\/a> and potential <span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"282639141\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_282639141\" data-dropdown-placement-param=\"top\" data-term-id=\"282639141\">keyword phrases that are&nbsp;<\/span><\/span>less competitive and more targeted.&nbsp;<\/p>\n<p>You should also check out the &#8220;People also ask&#8221; section in Google search results for <span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"282639149\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_282639149\" data-dropdown-placement-param=\"top\" data-term-id=\"282639149\">related searches<\/span><\/span>.&nbsp;<\/p>\n<p><span><img decoding=\"async\" alt=\"\" data-id=\"113446772\" width=\"735\" data-init-width=\"917\" height=\"251\" data-init-height=\"313\" title=\"People Also Ask\" src=\"https:\/\/mlpxhq8ztvyc.i.optimole.com\/cb:p0Z2.44bbf\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/thrivethemes.com\/wp-content\/uploads\/2023\/09\/People-Also-Ask.png\" data-width=\"735\" data-height=\"251\" style=\"aspect-ratio: auto 917 \/ 313;\" loading=\"lazy\"><\/span><\/p>\n<h3 data-end=\"313\" data-start=\"234\" id=\"t-1748941648401\"><strong data-end=\"313\" data-start=\"238\">3. Use Keyword Tools to Discover What People Are <em data-end=\"297\" data-start=\"289\">Really<\/em> Searching For<\/strong><\/h3>\n<p data-end=\"484\" data-start=\"315\">Once you\u2019ve got a few core topics in mind, it\u2019s time to see what your audience is actually typing into search engines. That\u2019s where keyword research tools come in handy.<\/p>\n<p data-end=\"711\" data-start=\"486\">These tools take your main idea and generate <strong data-end=\"559\" data-start=\"531\">real keyword suggestions<\/strong> based on what people are actively searching for. It\u2019s one of the easiest ways to uncover long-tail keywords, content ideas, and untapped opportunities.<\/p>\n<p><span><img decoding=\"async\" alt=\"\" data-id=\"113449590\" width=\"807\" data-init-width=\"1451\" height=\"473\" data-init-height=\"850\" title=\"WPBeginner Keyword Generator\" src=\"https:\/\/mlpxhq8ztvyc.i.optimole.com\/cb:p0Z2.44bbf\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/thrivethemes.com\/wp-content\/uploads\/2023\/11\/WPBeginner-Keyword-Generator.png\" data-width=\"807\" data-height=\"473\" style=\"aspect-ratio: auto 1451 \/ 850;\" loading=\"lazy\"><\/span><\/p>\n<h4 data-end=\"764\" data-start=\"713\">\ud83d\udd27 Some great (and free) keyword tools to try:<\/h4>\n<ul data-end=\"1479\" data-start=\"765\">\n<li data-end=\"956\" data-start=\"765\">\n<p data-end=\"956\" data-start=\"767\"><strong data-end=\"851\" data-start=\"767\"><a data-end=\"848\" data-start=\"769\" target=\"_blank\" style=\"outline: none;\" href=\"https:\/\/tools.wpbeginner.com\/keyword-generator\/\">WPBeginner Keyword Generator<\/a>:<\/strong> A simple tool that gives you dozens of keyword ideas with one click \u2014 perfect for blog content planning.<\/p>\n<\/li>\n<li data-end=\"1109\" data-start=\"957\">\n<p data-end=\"1109\" data-start=\"959\"><strong data-end=\"1010\" data-start=\"959\"><a data-end=\"1007\" data-start=\"961\" href=\"https:\/\/answerthepublic.com\" rel=\"noopener\" target=\"_new\" style=\"outline: none;\">AnswerThePublic<\/a>:<\/strong> Visualizes keyword data as questions, comparisons, and phrases \u2014 great for spotting search intent.<\/p>\n<\/li>\n<li data-end=\"1306\" data-start=\"1110\">\n<p data-end=\"1306\" data-start=\"1112\"><strong data-end=\"1193\" data-start=\"1112\"><a data-end=\"1190\" data-start=\"1114\" rel=\"nofollow\" target=\"_blank\" style=\"outline: none;\" href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\">Google Keyword Planner<\/a>:<\/strong> Originally for ads, but still useful for SEO. It shows average monthly searches, competition, and related terms.<\/p>\n<\/li>\n<li data-end=\"1479\" data-start=\"1307\">\n<p data-end=\"1479\" data-start=\"1309\"><strong data-end=\"1367\" data-start=\"1309\"><a data-end=\"1364\" data-start=\"1311\" href=\"https:\/\/keywordseverywhere.com\" rel=\"nofollow\" target=\"_blank\" style=\"outline: none;\">Keywords Everywhere<\/a>:<\/strong> A browser extension that adds keyword data directly into Google\u2019s interface \u2014 super helpful for quick research.<\/p>\n<\/li>\n<\/ul>\n<p data-end=\"1779\" data-start=\"1481\">You don\u2019t need to master every SEO tool out there. Just pick one or two that fit your workflow, and use them to validate your ideas before you start writing.This step alone can save you hours of guesswork \u2014 and help you create content that\u2019s more likely to rank and bring in <strong data-end=\"1778\" data-start=\"1759\">organic traffic<\/strong>.<\/p>\n<h3 id=\"t-1695053293970\">4. Analyze Forums and Q&amp;A sites to See What Your <span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"282639113\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_282639113\" data-dropdown-placement-param=\"top\" data-term-id=\"282639113\">Target Audience<\/span><\/span> is Asking<\/h3>\n<p>Forums and Q&amp;A sites like Reddit and Quora contain a lot of genuine questions and discussions initiated by your <span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"282639113\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_282639113\" data-dropdown-placement-param=\"top\" data-term-id=\"282639113\">target audience<\/span><\/span>.&nbsp;<\/p>\n<p><span><img decoding=\"async\" alt=\"\" data-id=\"113446775\" width=\"735\" data-init-width=\"1497\" height=\"247\" data-init-height=\"503\" title=\"Quora\" src=\"https:\/\/mlpxhq8ztvyc.i.optimole.com\/cb:p0Z2.44bbf\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/thrivethemes.com\/wp-content\/uploads\/2023\/09\/Quora.png\" data-width=\"735\" data-height=\"247\" style=\"aspect-ratio: auto 1497 \/ 503;\" loading=\"lazy\"><\/span><\/p>\n<p>By sifting through the discussions related to your industry, you can uncover potential keywords and also gain deeper insights into the pain points and goals of your <span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"282639144\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_282639144\" data-dropdown-placement-param=\"top\" data-term-id=\"282639144\">potential customers<\/span><\/span>.<\/p>\n<p>Start by identifying popular Q&amp;A sites in your industry. Next, browse through them take note of common topics and questions.&nbsp;<\/p>\n<p>This research will also make it easier for you to understand your audience and write authentic content that resonates with them.<\/p>\n<h3 id=\"t-1695053293971\">5. Use <span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"282639116\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_282639116\" data-dropdown-placement-param=\"top\" data-term-id=\"282639116\">Google Keyword Planner<\/span><\/span> to Conduct <span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"282639154\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_282639154\" data-dropdown-placement-param=\"top\" data-term-id=\"282639154\">Keyword Search<\/span><\/span> &amp; Analysis<\/h3>\n<p><a href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\" target=\"_blank\" style=\"outline: none;\" rel=\"nofollow\"><span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"282639116\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_282639116\" data-dropdown-placement-param=\"top\" data-term-id=\"282639116\">Google Keyword Planner<\/span><\/span><\/a> was initially designed for <span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"282639146\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_282639146\" data-dropdown-placement-param=\"top\" data-term-id=\"282639146\">PPC<\/span><\/span> campaigns, but this tool doubles up as a useful <span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"282639168\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_282639168\" data-dropdown-placement-param=\"top\" data-term-id=\"282639168\">keyword explorer<\/span><\/span>.<\/p>\n<p>Use this tool to identify <span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"282639153\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_282639153\" data-dropdown-placement-param=\"top\" data-term-id=\"282639153\">new <\/span><\/span><span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"282639171\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_282639171\" data-dropdown-placement-param=\"top\" data-term-id=\"282639171\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_282639153\" data-dropdown-placement-param=\"top\" data-term-id=\"282639153\"><span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"282639153\">keyword<\/span><\/span><\/span><\/span><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_282639171\" data-dropdown-placement-param=\"top\" data-term-id=\"282639171\"><span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"282639171\"> suggestions<\/span><\/span> and discover <span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"282639140\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_282639140\" data-dropdown-placement-param=\"top\" data-term-id=\"282639140\">in-depth<\/span><\/span><span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"282639127\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_282639127\" data-dropdown-placement-param=\"top\" data-term-id=\"282639127\">metrics<\/span><\/span> about those keywords.<\/p>\n<p><span style=\"\"><img decoding=\"async\" alt=\"\" data-id=\"113446777\" width=\"735\" data-init-width=\"1896\" height=\"335\" data-init-height=\"863\" title=\"Google Keyword Planner\" src=\"https:\/\/mlpxhq8ztvyc.i.optimole.com\/cb:p0Z2.44bbf\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/thrivethemes.com\/wp-content\/uploads\/2023\/09\/Google-Keyword-Planner.png\" data-width=\"735\" data-height=\"335\" style=\"aspect-ratio: auto 1896 \/ 863;\" mt-d=\"-1.0120000000000005\" ml-d=\"0\" loading=\"lazy\"><\/span><\/p>\n<p>After you&#8217;ve brainstormed an initial list of potential keywords, create your <span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"282639161\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_282639161\" data-dropdown-placement-param=\"top\" data-term-id=\"282639161\">Google Ads<\/span><\/span> account, and <a href=\"https:\/\/support.google.com\/google-ads\/answer\/7337243?hl=en\" style=\"outline: none;\" target=\"_blank\" rel=\"nofollow\">feed them into the Keyword Planner<\/a>. This tool displays data like average <span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"282639139\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_282639139\" data-dropdown-placement-param=\"top\" data-term-id=\"282639139\">monthly <\/span><\/span><span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"282639110\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_282639110\" data-dropdown-placement-param=\"top\" data-term-id=\"282639110\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_282639139\" data-dropdown-placement-param=\"top\" data-term-id=\"282639139\"><span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"282639139\">search volume<\/span><\/span><\/span><\/span>, competition and <a href=\"https:\/\/aioseo.com\/keyword-difficulty-in-seo-what-is-it-and-how-to-use-it\/\" target=\"_blank\" style=\"outline: none;\"><span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"282639124\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_282639124\" data-dropdown-placement-param=\"top\" data-term-id=\"282639124\">keyword difficulty<\/span><\/span><\/a>.<\/p>\n<p>For example, looking up a <span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"282639177\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_282639177\" data-dropdown-placement-param=\"top\" data-term-id=\"282639177\">particular keyword<\/span><\/span> \u2014 &#8220;coffee brewing methods&#8221; \u2014 might reveal a <span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"282639152\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_282639152\" data-dropdown-placement-param=\"top\" data-term-id=\"282639152\">high <\/span><\/span><span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"282639110\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_282639110\" data-dropdown-placement-param=\"top\" data-term-id=\"282639110\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_282639152\" data-dropdown-placement-param=\"top\" data-term-id=\"282639152\"><span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"282639152\">search volume<\/span><\/span><\/span><\/span> with medium<span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"282639150\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_282639150\" data-dropdown-placement-param=\"top\" data-term-id=\"282639150\">&nbsp;competition<\/span><\/span>, suggesting its a popular topic that has some competition.<\/p>\n<p>You can use this tool to identify low-competition keywords, too.<\/p>\n<p><span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"282639116\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_282639116\" data-dropdown-placement-param=\"top\" data-term-id=\"282639116\">Google Keyword Planner<\/span><\/span>&nbsp;also suggests additional, <span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"282639122\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_282639122\" data-dropdown-placement-param=\"top\" data-term-id=\"282639122\">related keywords<\/span><\/span> you might not have considered.&nbsp;<\/p>\n<p>Lastly, you can filter <span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"282639121\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_282639121\" data-dropdown-placement-param=\"top\" data-term-id=\"282639121\">keyword ideas<\/span><\/span> based on location and language to target specific audiences and generate more <span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"282639148\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_282639148\" data-dropdown-placement-param=\"top\" data-term-id=\"282639148\">organic traffic<\/span><\/span>.<\/p>\n<h3 id=\"t-1695053293972\">6. Study Your Competitors &amp; Analyze <span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"282639180\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_282639180\" data-dropdown-placement-param=\"top\" data-term-id=\"282639180\">Competitor Keywords<\/span><\/span><\/h3>\n<p>Competitor analysis involves identifying key players in your industry and observing their online content to find their <span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"282639156\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_282639156\" data-dropdown-placement-param=\"top\" data-term-id=\"282639156\">target keywords<\/span><\/span>.<\/p>\n<p>This helps you identify gaps in your own strategy and even shows you high-value keywords you\u2019ve overlooked.<\/p>\n<p>However, manual analysis can take a lot of time.<\/p>\n<p><span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"282639108\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_282639108\" data-dropdown-placement-param=\"top\" data-term-id=\"282639108\">SEO<\/span><\/span><span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"282639136\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_282639136\" data-dropdown-placement-param=\"top\" data-term-id=\"282639136\">keyword tools<\/span><\/span> like <span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"282639142\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_282639142\" data-dropdown-placement-param=\"top\" data-term-id=\"282639142\">Ahrefs<\/span><\/span>, <span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"282639159\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_282639159\" data-dropdown-placement-param=\"top\" data-term-id=\"282639159\">Moz<\/span><\/span>, <span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"282639125\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_282639125\" data-dropdown-placement-param=\"top\" data-term-id=\"282639125\">SEMrush<\/span><\/span>, and Ubersuggest can help streamline this process.<\/p>\n<p><span><img decoding=\"async\" alt=\"\" data-id=\"113446778\" width=\"735\" data-init-width=\"1897\" height=\"177\" data-init-height=\"457\" title=\"SEMrush\" src=\"https:\/\/mlpxhq8ztvyc.i.optimole.com\/cb:p0Z2.44bbf\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/thrivethemes.com\/wp-content\/uploads\/2023\/09\/SEMrush.png\" data-width=\"735\" data-height=\"177\" style=\"aspect-ratio: auto 1897 \/ 457;\" loading=\"lazy\"><\/span><\/p>\n<p>These platforms can show you <span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"282639174\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_282639174\" data-dropdown-placement-param=\"top\" data-term-id=\"282639174\">popular keywords<\/span><\/span> your competitors rank for, the quality of their <span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"282639167\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_282639167\" data-dropdown-placement-param=\"top\" data-term-id=\"282639167\">backlinks<\/span><\/span>, their <a href=\"https:\/\/www.monsterinsights.com\/domain-authority\/\" target=\"_blank\" style=\"outline: none;\"><span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"282639151\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_282639151\" data-dropdown-placement-param=\"top\" data-term-id=\"282639151\">domain authority<\/span><\/span><\/a>, and even the structure of their on-site <span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"282639108\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_282639108\" data-dropdown-placement-param=\"top\" data-term-id=\"282639108\">SEO<\/span><\/span>.&nbsp;<\/p>\n<p>Keeping tabs on the competition helps you adapt and refine your <span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"282639166\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_282639166\" data-dropdown-placement-param=\"top\" data-term-id=\"282639166\">keyword strategy<\/span><\/span>, so you don\u2019t fall behind. Most of these <span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"282639182\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_282639182\" data-dropdown-placement-param=\"top\" data-term-id=\"282639182\"><span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"282639108\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_282639108\" data-dropdown-placement-param=\"top\" data-term-id=\"282639108\">SEO<\/span><\/span><\/span><\/span><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_282639182\" data-dropdown-placement-param=\"top\" data-term-id=\"282639182\"><span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"282639182\"> tools<\/span><\/span> offer <span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"282639160\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_282639160\" data-dropdown-placement-param=\"top\" data-term-id=\"282639160\">free keyword research<\/span><\/span> features to help you get started.<\/p>\n<h3 id=\"t-1695053293973\">7. &nbsp;Create Topic Clusters to Organize Content Around Your Main Keywords<\/h3>\n<p>Think of topic clusters as a central hub from which various related subtopics branch out.<\/p>\n<p>Your primary article acts as the anchor, with secondary articles linking back to it.<\/p>\n<p>To create a topic cluster, start by pinpointing a core keyword that&#8217;s broad and relevant to your business. Example: \u201cHow to Make Great Coffee At Home\u201d.<\/p>\n<p>Next, identify smaller, <span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"282639122\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_282639122\" data-dropdown-placement-param=\"top\" data-term-id=\"282639122\">related keywords<\/span><\/span> to serve as the focal points of your sub-articles, like &#8220;Choosing the Perfect Coffee Beans&#8221;, \u201cX Best Coffee Brewing Methods\u201d and &#8220;How to Use a French Press&#8221;.<\/p>\n<p>These specific articles should link back to your main pillar content, creating a web of related information.&nbsp;<\/p>\n<p>This setup helps in two ways: first, it makes it easy for your readers to find related topics on your site; and <span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"282639109\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_282639109\" data-dropdown-placement-param=\"top\" data-term-id=\"282639109\">search engines<\/span><\/span> can recognize you as an expert on this topic.<\/p>\n<p>From a content creation perspective, this strategy makes it easier for you to plan content and ensure you\u2019re meeting your <span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"282639108\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_282639108\" data-dropdown-placement-param=\"top\" data-term-id=\"282639108\">SEO<\/span><\/span> goals at the same time.<\/p>\n<h2 id=\"t-1695053293974\">Next Steps: Write Your First Blog Post<\/h2>\n<p>After conducting <span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"282639165\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_282639165\" data-dropdown-placement-param=\"top\" data-term-id=\"282639165\"><span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"282639108\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_282639108\" data-dropdown-placement-param=\"top\" data-term-id=\"282639108\">SEO<\/span><\/span><\/span><\/span><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_282639165\" data-dropdown-placement-param=\"top\" data-term-id=\"282639165\"><span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"282639165\"> keyword research<\/span><\/span>, you\u2019ll have a good selection of keywords to use in your blog posts. Now it\u2019s time to start writing.<\/p>\n<p>Consistency is also a part of working towards getting your content on the <span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"282639173\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_282639173\" data-dropdown-placement-param=\"top\" data-term-id=\"282639173\">first page<\/span><\/span> of <span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"282639114\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_282639114\" data-dropdown-placement-param=\"top\" data-term-id=\"282639114\">SERPs<\/span><\/span>.<\/p>\n<p>Use these free tutorials to help you write engaging, <span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"282639108\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_282639108\" data-dropdown-placement-param=\"top\" data-term-id=\"282639108\">SEO<\/span><\/span>-friendly blog posts:<\/p>\n<ul>\n<li>\n<p><a href=\"https:\/\/thrivethemes.com\/copywriting-tips-for-beginners\/\" style=\"outline: none;\">13 Copywriting Tips for <span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"282639172\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_282639172\" data-dropdown-placement-param=\"top\" data-term-id=\"282639172\">Beginners<\/span><\/span> (How to Write Like a Pro)<\/a><\/p>\n<\/li>\n<li>\n<p><a href=\"https:\/\/thrivethemes.com\/how-to-make-headlines-stand-out\/\" style=\"outline: none;\">How to Make Headlines Stand Out (6 + 4 Easy Tips)<\/a><\/p>\n<\/li>\n<li>\n<p><a href=\"https:\/\/thrivethemes.com\/seo-friendly-blog-posts\/\" style=\"outline: none;\">How to Create <span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"282639108\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_282639108\" data-dropdown-placement-param=\"top\" data-term-id=\"282639108\">SEO<\/span><\/span>-Friendly Blog Posts Users and Bots Will Love (14 Tips)<\/a><\/p>\n<\/li>\n<li>\n<p><a href=\"https:\/\/thrivethemes.com\/pas-copywriting-technique\/\">The PAS Formula: A Fool-Proof Copywriting Technique You Can Start Using Today<\/a><\/p>\n<\/li>\n<\/ul>\n<h2 id=\"t-1695053293975\">Keyword Research Tips Are Just the Beginning \u2014 Here\u2019s What to Do Next<\/h2>\n<p data-end=\"507\" data-start=\"250\">Keyword research isn\u2019t just an SEO chore \u2014 it\u2019s the compass for your entire content strategy.When you understand what your audience is searching for (and why), every blog post, landing page, or product offer becomes more intentional \u2014 and more effective.<\/p>\n<p data-end=\"538\" data-start=\"509\">Here\u2019s what to take with you:<\/p>\n<ul data-end=\"703\" data-start=\"539\">\n<li data-end=\"588\" data-start=\"539\">\n<p data-end=\"588\" data-start=\"541\">Use keyword research to guide what you create<\/p>\n<\/li>\n<li data-end=\"641\" data-start=\"589\">\n<p data-end=\"641\" data-start=\"591\">Always align your content with <strong data-end=\"639\" data-start=\"622\">search intent<\/strong><\/p>\n<\/li>\n<li data-end=\"703\" data-start=\"642\">\n<p data-end=\"703\" data-start=\"644\">Focus on long-term visibility through <strong data-end=\"701\" data-start=\"682\">organic traffic<\/strong><\/p>\n<\/li>\n<\/ul>\n<p data-end=\"781\" data-start=\"705\">Once you\u2019re attracting the right visitors, the next step is converting them.<\/p>\n<p data-end=\"877\" data-start=\"783\">That\u2019s where <strong data-end=\"812\" data-start=\"796\">Thrive Suite<\/strong> comes in \u2014 a full set of tools to turn your content into action:<\/p>\n<p><span><a href=\"https:\/\/thrivethemes.com\/suite\/\"><img decoding=\"async\" alt=\"Thrive Suite landing page\" data-id=\"113444503\" width=\"735\" data-init-width=\"1200\" height=\"544\" data-init-height=\"887\" title=\"Thrive-suite-sm\" src=\"https:\/\/mlpxhq8ztvyc.i.optimole.com\/cb:p0Z2.44bbf\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/thrivethemes.com\/wp-content\/uploads\/2023\/07\/Thrive-suite-sm.jpg\" data-width=\"735\" data-height=\"544\" data-link-wrap=\"true\" style=\"aspect-ratio: auto 1200 \/ 887;\" loading=\"lazy\"><\/a><\/span><\/p>\n<ul data-end=\"1109\" data-start=\"878\">\n<li data-end=\"914\" data-start=\"878\">\n<p data-end=\"914\" data-start=\"880\">Build landing pages that convert<\/p>\n<\/li>\n<li data-end=\"983\" data-start=\"915\">\n<p data-end=\"983\" data-start=\"917\">Add opt-in forms, quizzes, and calls-to-action where they matter<\/p>\n<\/li>\n<li data-end=\"1030\" data-start=\"984\">\n<p data-end=\"1030\" data-start=\"986\">Showcase testimonials and offers with ease<\/p>\n<\/li>\n<li data-end=\"1109\" data-start=\"1031\">\n<p data-end=\"1109\" data-start=\"1033\">Sell digital products or online courses \u2014 without duct-taping tools together<\/p>\n<\/li>\n<\/ul>\n<p data-end=\"1192\" data-start=\"1111\">\ud83d\udc49 <a data-end=\"1192\" data-start=\"1114\" href=\"https:\/\/thrivethemes.com\/suite\/\" style=\"outline: none;\">See how Thrive Suite helps you turn keyword-driven traffic into customers<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Looking For Keyword Research Tips That Actually Make Sense? Keep Reading. Keyword research used to make my eyes glaze over. Real talk.Not because I didn\u2019t care, but because every guide (and I mean&nbsp;every guide) I read sounded like it was written for a full-time SEO analyst with five monitors and a caffeine drip. If you\u2019re [&hellip;]<\/p>\n","protected":false},"author":232182,"featured_media":113446786,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[6483],"tags":[25310],"class_list":["post-113446760","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-website-optimization","tag-silo2-seo","post-wrapper","thrv_wrapper"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/thrivethemes.com\/wp-json\/wp\/v2\/posts\/113446760","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thrivethemes.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thrivethemes.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thrivethemes.com\/wp-json\/wp\/v2\/users\/232182"}],"replies":[{"embeddable":true,"href":"https:\/\/thrivethemes.com\/wp-json\/wp\/v2\/comments?post=113446760"}],"version-history":[{"count":0,"href":"https:\/\/thrivethemes.com\/wp-json\/wp\/v2\/posts\/113446760\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thrivethemes.com\/wp-json\/wp\/v2\/media\/113446786"}],"wp:attachment":[{"href":"https:\/\/thrivethemes.com\/wp-json\/wp\/v2\/media?parent=113446760"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thrivethemes.com\/wp-json\/wp\/v2\/categories?post=113446760"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thrivethemes.com\/wp-json\/wp\/v2\/tags?post=113446760"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}