{"id":113460739,"date":"2024-03-25T13:08:12","date_gmt":"2024-03-25T11:08:12","guid":{"rendered":"https:\/\/thrivethemes.com\/?post_type=ht_kb&#038;p=113460739"},"modified":"2025-10-31T09:55:01","modified_gmt":"2025-10-31T07:55:01","slug":"calculating-click-throughs-in-thrive-headline-optimizer","status":"publish","type":"ht_kb","link":"https:\/\/thrivethemes.com\/docs\/calculating-click-throughs-in-thrive-headline-optimizer\/","title":{"rendered":"Calculating Click Throughs in Thrive Headline Optimizer"},"content":{"rendered":"\n<p><strong>Note: <\/strong><em>The Thrive Headline Optimizer is no longer sold as a product. Users who\u2019ve installed and are using the Thrive Headline Optimizer already can continue using it.<\/em><\/p>\n\n\n\n<p>As you can see in the plugin, with this feature enabled we will track the number of views and clicks that the headline you are testing gets on your website:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/thrive-themes-c066d11065e2.intercom-attachments-1.com\/i\/o\/244266505\/13aa1848e571cd71aa5f7afb\/THO_clickthroughs.png\" alt=\"\"\/><\/figure><\/div>\n\n\n<p>In the list below, you can get a better understanding on how impressions and engagements are registered when using the click through feature:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li> <b>an impression<\/b><span style=\"font-weight: var(--g-regular-weight, normal);\"> is registered when a headline enters the viewport of the visitor while he is browsing your website;<\/span> <\/li>\n\n\n\n<li> <b>an engagement<\/b><span style=\"font-weight: var(--g-regular-weight, normal);\"> is registered when a visitor clicks on that headline.<\/span> <\/li>\n<\/ul>\n\n\n\n<p>Impressions and engagements will be tracked wherever they appear on your website.<\/p>\n\n\n\n<p>If you enable this feature, you will be able to see your headlines variations views and engagements in your headline tests <b>Reporting area<\/b>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/mlpxhq8ztvyc.i.optimole.com\/cb:p0Z2.44bbf\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/thrivethemes.com\/wp-content\/uploads\/2023\/12\/viewsandengagements.png\" alt=\"\"\/><\/figure><\/div>\n\n\n<p>In order to open the view above, you must click on the <b>&#8220;View test&#8221;<\/b> button in the Thrive Headline Optimizer Dashboard:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/mlpxhq8ztvyc.i.optimole.com\/cb:p0Z2.44bbf\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/thrivethemes.com\/wp-content\/uploads\/2023\/12\/view_test.png\" alt=\"\"\/><\/figure><\/div>\n\n\n<p>This is how you can track the number of views and clicks that the headline you are testing gets on your website.<\/p>\n\n\n\n<p>Should you need more information about <b>Thrive Headline Optimizer<\/b>, feel free to check out <a class=\"intercom-content-link\" href=\"https:\/\/thrivethemes.com\/thrive-knowledge-base\/thrive-headline-optimizer\/\" target=\"_blank\" rel=\"noopener\">this section<\/a> of our knowledge base.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Note: The Thrive Headline Optimizer is no longer sold as a product. Users who\u2019ve installed and are using the Thrive Headline Optimizer already can continue using it. As you can see in the plugin, with this feature enabled we will track the number of views and clicks that the headline you are testing gets on [&hellip;]<\/p>\n","protected":false},"author":253020,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"ht-kb-category":[34133],"ht-kb-tag":[],"class_list":["post-113460739","ht_kb","type-ht_kb","status-publish","format-standard","hentry","ht_kb_category-thrive-headline-optimizer","post-wrapper","thrv_wrapper"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/thrivethemes.com\/wp-json\/wp\/v2\/ht-kb\/113460739","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thrivethemes.com\/wp-json\/wp\/v2\/ht-kb"}],"about":[{"href":"https:\/\/thrivethemes.com\/wp-json\/wp\/v2\/types\/ht_kb"}],"author":[{"embeddable":true,"href":"https:\/\/thrivethemes.com\/wp-json\/wp\/v2\/users\/253020"}],"replies":[{"embeddable":true,"href":"https:\/\/thrivethemes.com\/wp-json\/wp\/v2\/comments?post=113460739"}],"version-history":[{"count":0,"href":"https:\/\/thrivethemes.com\/wp-json\/wp\/v2\/ht-kb\/113460739\/revisions"}],"wp:attachment":[{"href":"https:\/\/thrivethemes.com\/wp-json\/wp\/v2\/media?parent=113460739"}],"wp:term":[{"taxonomy":"ht_kb_category","embeddable":true,"href":"https:\/\/thrivethemes.com\/wp-json\/wp\/v2\/ht-kb-category?post=113460739"},{"taxonomy":"ht_kb_tag","embeddable":true,"href":"https:\/\/thrivethemes.com\/wp-json\/wp\/v2\/ht-kb-tag?post=113460739"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}