{"id":113466420,"date":"2023-12-19T23:12:58","date_gmt":"2023-12-19T21:12:58","guid":{"rendered":"https:\/\/thrivethemes.com\/?p=113466420"},"modified":"2025-02-10T10:38:56","modified_gmt":"2025-02-10T08:38:56","slug":"how-to-set-up-analytics","status":"publish","type":"post","link":"https:\/\/thrivethemes.com\/how-to-set-up-analytics\/","title":{"rendered":"Stop Guessing: Your Guide to Setting Up WordPress Analytics"},"content":{"rendered":"<p>After a decade of blogging and digital marketing, I&#8217;ve learned that the most successful WordPress sites share one key trait: <strong>they&#8217;re driven by solid analytics.<\/strong><\/p>\n<p>If you&#8217;re serious about growing your online presence, you need to know exactly how visitors interact with your content. Whether you&#8217;re chasing more subscribers, sales, or engagement, flying blind isn&#8217;t an option \u2013 and basic traffic numbers barely scratch the surface.<\/p>\n<p>But setting up WordPress analytics the wrong way can leave you with misleading data \u2013 or worse, no meaningful insights at all. I&#8217;ve seen it happen too often. <\/p>\n<p>That&#8217;s why I&#8217;ve created this guide to walk you through the process, step by step, and help you start measuring what truly matters.<\/p>\n<\/p>\n<h2 id=\"t-1703018105266\">Why Should You Track Analytics on Your Website?<\/h2>\n<p>Running a website without analytics is like steering a ship without navigation tools. You might stay afloat, but you&#8217;ll never really know if you&#8217;re heading in the right direction.<\/p>\n<p>When properly set up, analytics transform raw data into actionable insights. They reveal the story behind your traffic patterns, showing you exactly how visitors interact with your content and where opportunities lie.<\/p>\n<p>Here&#8217;s what proper analytics tracking can help you achieve:<\/p>\n<ul>\n<li><span>Identify your highest-performing content and understand why it resonates<\/span><\/li>\n<li><span>Discover which traffic sources bring your most engaged visitors<\/span><\/li>\n<li><span>Track conversion patterns to optimize your sales and lead generation <\/span><\/li>\n<li><span>Pinpoint technical issues that might be hurting your user experience <\/span><\/li>\n<li><span>Fine-tune your SEO strategy based on actual search performance<\/span><\/li>\n<\/ul>\n<p>The right analytics setup turns guesswork into strategy. It gives you the insights needed to make data-driven decisions that actually move the needle for your business goals. No more wondering what works \u2013 you&#8217;ll know.<\/p>\n<h2 id=\"t-1703018105267\"><span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"292106359\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_292106359\" data-dropdown-placement-param=\"top\" data-term-id=\"292106359\">How to Set Up Google Analytics<\/span><\/span> in <span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"292106364\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_292106364\" data-dropdown-placement-param=\"top\" data-term-id=\"292106364\">WordPress Using<\/span><\/span> a Plugin (<span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"292106375\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_292106375\" data-dropdown-placement-param=\"top\" data-term-id=\"292106375\"><span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"292106343\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_292106343\" data-dropdown-placement-param=\"top\" data-term-id=\"292106343\">Step-by-Step<\/span><\/span><\/span><\/span><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_292106375\" data-dropdown-placement-param=\"top\" data-term-id=\"292106375\"><span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"292106375\"> Guide<\/span><\/span>)<\/h2>\n<p><span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"292106336\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_292106336\" data-dropdown-placement-param=\"top\" data-term-id=\"292106336\">My go-to choice for tracking website performance is Google Analytics 4 (GA4). I&#8217;ve tried other tools over the years but I keep coming back to GA4 because it simply works \u2013 showing you exactly how visitors use your site, which content grabs their attention, and where you might be losing them. <\/span><\/span><span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"292106336\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_292106336\" data-dropdown-placement-param=\"top\" data-term-id=\"292106336\">Now, I understand that using the out-of-the box GA4 platform could be overwhelming &#8212; especially for beginners &#8212; but don&#8217;t worry. <\/span><\/span><\/p>\n<p><span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"292106336\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_292106336\" data-dropdown-placement-param=\"top\" data-term-id=\"292106336\">I&#8217;ve found that using a WordPress analytics plugin makes everything much simpler. That&#8217;s exactly what I&#8217;ll show you how to set up today.<\/span><\/span><\/p>\n<h3 id=\"t-1703018105268\"><span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"292106369\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_292106369\" data-dropdown-placement-param=\"top\" data-term-id=\"292106369\">Step 1<\/span><\/span>: Download and Install <span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"292106342\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_292106342\" data-dropdown-placement-param=\"top\" data-term-id=\"292106342\">MonsterInsights<\/span><\/span><\/h3>\n<p>I&#8217;ve tried just about every analytics plugin out there, but&nbsp;<a href=\"https:\/\/www.monsterinsights.com\/\" style=\"outline: none;\" target=\"_blank\"><span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"292106342\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_292106342\" data-dropdown-placement-param=\"top\" data-term-id=\"292106342\">MonsterInsights<\/span><\/span><\/a> is hands-down my favorite for WordPress sites. Here&#8217;s why I love it and recommend it:<\/p>\n<p><span><a href=\"https:\/\/www.monsterinsights.com\/\" target=\"_blank\"><img fetchpriority=\"high\" decoding=\"async\" alt=\"MonsterInsights, the best WordPress analytics plugin\" data-id=\"113442042\" width=\"735\" data-init-width=\"1897\" height=\"351\" data-init-height=\"905\" title=\"MonsterInsights\" src=\"https:\/\/mlpxhq8ztvyc.i.optimole.com\/cb:p0Z2.44bbf\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/thrivethemes.com\/wp-content\/uploads\/2023\/04\/MonsterInsights-1.png\" data-width=\"735\" data-height=\"351\" data-link-wrap=\"true\" style=\"aspect-ratio: auto 1897 \/ 905;\" loading=\"lazy\"><\/a><\/span><\/p>\n<p>MonsterInsights<\/p>\n<p>It makes setting up Google Analytics <em>so much easier&nbsp;<\/em>\u2013 you won&#8217;t have to touch a single line of code. Just install, connect, and you&#8217;re ready to track your site&#8217;s performance.<\/p>\n<p>And instead of jumping between different tabs and tools, you get all your important stats right in your WordPress dashboard, presented in a way that actually makes sense.<\/p>\n<p>Want to track your online store&#8217;s performance? Monitor form submissions? See exactly how people find and move through your site? It handles all of that beautifully. Plus, it saves you from wrestling with Google Analytics&#8217; sometimes confusing interface.<\/p>\n<p>The plugin comes in both free and premium versions, but even the free version packs enough features to get you started with solid tracking. If you&#8217;re serious about understanding your audience and growing your site, MonsterInsights makes it surprisingly simple.<\/p>\n<h4 id=\"t-1703018105269\">Installing <span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"292106342\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_292106342\" data-dropdown-placement-param=\"top\" data-term-id=\"292106342\">MonsterInsights<\/span><\/span><\/h4>\n<p>To install <span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"292106342\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_292106342\" data-dropdown-placement-param=\"top\" data-term-id=\"292106342\">MonsterInsights<\/span><\/span>, log into your <span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"292106335\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_292106335\" data-dropdown-placement-param=\"top\" data-term-id=\"292106335\">WordPress dashboard<\/span><\/span> and install and activate the <a href=\"https:\/\/www.monsterinsights.com\/\" style=\"outline: none;\"><span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"292106342\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_292106342\" data-dropdown-placement-param=\"top\" data-term-id=\"292106342\">MonsterInsights<\/span><\/span><\/a><span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"292106332\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_292106332\" data-dropdown-placement-param=\"top\" data-term-id=\"292106332\">WordPress plugin<\/span><\/span>.<\/p>\n<p>Start by heading to <strong>Plugins \u00bb <span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"292106358\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_292106358\" data-dropdown-placement-param=\"top\" data-term-id=\"292106358\">Add New<\/span><\/span><\/strong>, and search for \u2018<span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"292106342\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_292106342\" data-dropdown-placement-param=\"top\" data-term-id=\"292106342\">MonsterInsights<\/span><\/span>.\u2019<\/p>\n<p><span><img fetchpriority=\"high\" decoding=\"async\" alt=\"Screenshot o MonsterInsights in WordPress Dashboard\" data-id=\"113466424\" width=\"735\" data-init-width=\"847\" height=\"450\" data-init-height=\"518\" title=\"MonsterInsights in WP Dashboard\" src=\"https:\/\/mlpxhq8ztvyc.i.optimole.com\/cb:p0Z2.44bbf\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/thrivethemes.com\/wp-content\/uploads\/2023\/12\/MonsterInsights-in-WP-Dashboard.png\" data-width=\"735\" data-height=\"450\" style=\"aspect-ratio: auto 847 \/ 518;\" loading=\"lazy\"><\/span><\/p>\n<p>MonsterInsights in WordPress Plugin Directory<\/p>\n<p>Select \u201cInstall\u201d and activate the plugin once done. Leave the plugin for now, as you need to configure your <span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"292106329\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_292106329\" data-dropdown-placement-param=\"top\" data-term-id=\"292106329\">Google Analytics account<\/span><\/span>.<\/p>\n<h3 id=\"t-1703018105270\"><span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"292106372\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_292106372\" data-dropdown-placement-param=\"top\" data-term-id=\"292106372\">Step 2<\/span><\/span>: Connect Your <span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"292106329\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_292106329\" data-dropdown-placement-param=\"top\" data-term-id=\"292106329\">Google Analytics Account<\/span><\/span> to <span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"292106342\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_292106342\" data-dropdown-placement-param=\"top\" data-term-id=\"292106342\">MonsterInsights<\/span><\/span><\/h3>\n<p>To set up GA4 in WordPress, you\u2019ll first need a Google account. If you don\u2019t already have one, you can <span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"292106327\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_292106327\" data-dropdown-placement-param=\"top\" data-term-id=\"292106327\">create<\/span><\/span> one for free.<\/p>\n<h4 id=\"t-1703018105271\">Sign into Your Google Account<\/h4>\n<p>Head to the <a href=\"https:\/\/marketingplatform.google.com\/about\/analytics\/\" style=\"outline: none;\">Google Analytics website<\/a> and click the \u201cSign in to Analytics\u201d button in the top right corner.<\/p>\n<p><span><img fetchpriority=\"high\" decoding=\"async\" alt=\"\" data-id=\"113466428\" width=\"735\" data-init-width=\"1895\" height=\"350\" data-init-height=\"902\" title=\"GA4 Marketing Platform\" src=\"https:\/\/mlpxhq8ztvyc.i.optimole.com\/cb:p0Z2.44bbf\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/thrivethemes.com\/wp-content\/uploads\/2023\/12\/GA4-Marketing-Platform.png\" data-width=\"735\" data-height=\"350\" style=\"aspect-ratio: auto 1895 \/ 902;\" loading=\"lazy\"><\/span><\/p>\n<h4 id=\"t-1703018105272\"><span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"292106327\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_292106327\" data-dropdown-placement-param=\"top\" data-term-id=\"292106327\">Create<\/span><\/span> a <span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"292106376\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_292106376\" data-dropdown-placement-param=\"top\" data-term-id=\"292106376\">Google Analytics Property<\/span><\/span><\/h4>\n<p>After you\u2019ve signed into your Google Account, you\u2019ll be directed to an account creation page. This is where you\u2019ll <span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"292106327\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_292106327\" data-dropdown-placement-param=\"top\" data-term-id=\"292106327\">create<\/span><\/span> an Analytics account to collect and organize your site\u2019s data.<\/p>\n<p>First, you\u2019ll need to add an <span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"292106357\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_292106357\" data-dropdown-placement-param=\"top\" data-term-id=\"292106357\">account name<\/span><\/span>.<\/p>\n<p><span><img decoding=\"async\" alt=\"\" data-id=\"113466429\" width=\"735\" data-init-width=\"1917\" height=\"348\" data-init-height=\"906\" title=\"Creat Account\" src=\"https:\/\/mlpxhq8ztvyc.i.optimole.com\/cb:p0Z2.44bbf\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/thrivethemes.com\/wp-content\/uploads\/2023\/12\/Creat-Account.png\" data-width=\"735\" data-height=\"348\" style=\"aspect-ratio: auto 1917 \/ 906;\" loading=\"lazy\"><\/span><\/p>\n<p>You\u2019ll also have a chance to customize a variety of data-sharing settings.<\/p>\n<p><span><img decoding=\"async\" alt=\"\" data-id=\"113466431\" width=\"735\" data-init-width=\"1606\" height=\"361\" data-init-height=\"788\" title=\"Data Stuff\" src=\"https:\/\/mlpxhq8ztvyc.i.optimole.com\/cb:p0Z2.44bbf\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/thrivethemes.com\/wp-content\/uploads\/2023\/12\/Data-Stuff.png\" data-width=\"735\" data-height=\"361\" style=\"aspect-ratio: auto 1606 \/ 788;\" loading=\"lazy\"><\/span><\/p>\n<p><span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"292106326\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_292106326\" data-dropdown-placement-param=\"top\" data-term-id=\"292106326\">Next<\/span><\/span>, you\u2019ll be directed to a new screen where you\u2019ll <span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"292106327\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_292106327\" data-dropdown-placement-param=\"top\" data-term-id=\"292106327\">create<\/span><\/span> your GA4 property. Give the property a name and confirm details like your <span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"292106361\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_292106361\" data-dropdown-placement-param=\"top\" data-term-id=\"292106361\">timezone<\/span><\/span> and currency.<\/p>\n<p><span><img decoding=\"async\" alt=\"\" data-id=\"113466432\" width=\"735\" data-init-width=\"1906\" height=\"348\" data-init-height=\"901\" title=\"Create a Property\" src=\"https:\/\/mlpxhq8ztvyc.i.optimole.com\/cb:p0Z2.44bbf\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/thrivethemes.com\/wp-content\/uploads\/2023\/12\/Create-a-Property-1.png\" data-width=\"735\" data-height=\"348\" style=\"aspect-ratio: auto 1906 \/ 901;\" loading=\"lazy\"><\/span><\/p>\n<p>In the next screen, you\u2019ll need to fill details about your company. Select the industry your business falls under, as well as the size of your business.<\/p>\n<p><span><img decoding=\"async\" alt=\"\" data-id=\"113466433\" width=\"735\" data-init-width=\"1903\" height=\"335\" data-init-height=\"867\" title=\"Business Details\" src=\"https:\/\/mlpxhq8ztvyc.i.optimole.com\/cb:p0Z2.44bbf\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/thrivethemes.com\/wp-content\/uploads\/2023\/12\/Business-Details.png\" data-width=\"735\" data-height=\"335\" style=\"aspect-ratio: auto 1903 \/ 867;\" loading=\"lazy\"><\/span><\/p>\n<p>Once that\u2019s done, you\u2019ll need to select a few business objectives so you can <span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"292106323\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_292106323\" data-dropdown-placement-param=\"top\" data-term-id=\"292106323\">get<\/span><\/span> personalized reports.<\/p>\n<p>If you\u2019re not sure what to select, we recommend choosing the \u201c<span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"292106323\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_292106323\" data-dropdown-placement-param=\"top\" data-term-id=\"292106323\">Get<\/span><\/span> Baseline Reports\u201d option to <span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"292106323\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_292106323\" data-dropdown-placement-param=\"top\" data-term-id=\"292106323\">get<\/span><\/span> all GA4 reports in your account.<\/p>\n<p><span><img decoding=\"async\" alt=\"\" data-id=\"113466434\" width=\"735\" data-init-width=\"1906\" height=\"348\" data-init-height=\"903\" title=\"Choose Business Objectives\" src=\"https:\/\/mlpxhq8ztvyc.i.optimole.com\/cb:p0Z2.44bbf\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/thrivethemes.com\/wp-content\/uploads\/2023\/12\/Choose-Business-Objectives.png\" data-width=\"735\" data-height=\"348\" style=\"aspect-ratio: auto 1906 \/ 903;\" loading=\"lazy\"><\/span><\/p>\n<p>Once you\u2019re happy with what you\u2019ve selected, click \u201cContinue\u201d and agree to the Google Analytics Terms of Service Agreement <span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"292106354\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_292106354\" data-dropdown-placement-param=\"top\" data-term-id=\"292106354\">popup<\/span><\/span>.<\/p>\n<p>You\u2019ll then be directed to a screen that requires you to choose where you\u2019ll collect data. Choose the \u201cWeb\u201d option.<\/p>\n<p><span><img decoding=\"async\" alt=\"\" data-id=\"113466435\" width=\"735\" data-init-width=\"1902\" height=\"320\" data-init-height=\"827\" title=\"Choose a Platform\" src=\"https:\/\/mlpxhq8ztvyc.i.optimole.com\/cb:p0Z2.44bbf\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/thrivethemes.com\/wp-content\/uploads\/2023\/12\/Choose-a-Platform.png\" data-width=\"735\" data-height=\"320\" style=\"aspect-ratio: auto 1902 \/ 827;\" loading=\"lazy\"><\/span><\/p>\n<p><span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"292106326\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_292106326\" data-dropdown-placement-param=\"top\" data-term-id=\"292106326\">Next<\/span><\/span>, set up your website\u2019s <span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"292106353\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_292106353\" data-dropdown-placement-param=\"top\" data-term-id=\"292106353\">data stream<\/span><\/span> by entering your site\u2019s URL and name.<\/p>\n<p><span><img decoding=\"async\" alt=\"\" data-id=\"113466436\" width=\"735\" data-init-width=\"1915\" height=\"344\" data-init-height=\"897\" title=\"GA4 Settings\" src=\"https:\/\/mlpxhq8ztvyc.i.optimole.com\/cb:p0Z2.44bbf\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/thrivethemes.com\/wp-content\/uploads\/2023\/12\/GA4-Settings.png\" data-width=\"735\" data-height=\"344\" style=\"aspect-ratio: auto 1915 \/ 897;\" loading=\"lazy\"><\/span><\/p>\n<p>Now, click the switch to turn off Enhanced Measurement. Because we\u2019ll be using <span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"292106342\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_292106342\" data-dropdown-placement-param=\"top\" data-term-id=\"292106342\">MonsterInsights<\/span><\/span> later in this guide, turning this option off avoids duplicate <span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"292106353\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_292106353\" data-dropdown-placement-param=\"top\" data-term-id=\"292106353\">data streams<\/span><\/span>.<\/p>\n<p>Click the <span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"292106363\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_292106363\" data-dropdown-placement-param=\"top\" data-term-id=\"292106363\"><span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"292106327\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_292106327\" data-dropdown-placement-param=\"top\" data-term-id=\"292106327\">Create<\/span><\/span><\/span><\/span><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_292106363\" data-dropdown-placement-param=\"top\" data-term-id=\"292106363\"><span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"292106363\"> Stream<\/span><\/span> button to finish setting up your <span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"292106376\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_292106376\" data-dropdown-placement-param=\"top\" data-term-id=\"292106376\">Google Analytics property<\/span><\/span>.<\/p>\n<p>You\u2019ll now see your property information, which includes your <span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"292106337\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_292106337\" data-dropdown-placement-param=\"top\" data-term-id=\"292106337\">tracking ID<\/span><\/span>, stream name, and <span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"292106390\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_292106390\" data-dropdown-placement-param=\"top\" data-term-id=\"292106390\">measurement ID<\/span><\/span>.<\/p>\n<p>It will also show different methods for <span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"292106348\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_292106348\" data-dropdown-placement-param=\"top\" data-term-id=\"292106348\">adding Google Analytics<\/span><\/span> to your website, such as using <span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"292106362\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_292106362\" data-dropdown-placement-param=\"top\" data-term-id=\"292106362\">Global Site Tag<\/span><\/span>, <span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"292106371\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_292106371\" data-dropdown-placement-param=\"top\" data-term-id=\"292106371\">HTML<\/span><\/span>, and more. However, with <span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"292106342\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_292106342\" data-dropdown-placement-param=\"top\" data-term-id=\"292106342\">MonsterInsights,&nbsp;<\/span><\/span>you can do this easily without touching any code.<\/p>\n<h3 id=\"t-1703018105273\">Step 3: Complete the <span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"292106342\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_292106342\" data-dropdown-placement-param=\"top\" data-term-id=\"292106342\">MonsterInsights<\/span><\/span> Setup Guide<\/h3>\n<p>Return to <span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"292106342\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_292106342\" data-dropdown-placement-param=\"top\" data-term-id=\"292106342\">MonsterInsights<\/span><\/span> in your <span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"292106335\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_292106335\" data-dropdown-placement-param=\"top\" data-term-id=\"292106335\">WordPress dashboard<\/span><\/span> and launch the Setup <span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"292106373\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_292106373\" data-dropdown-placement-param=\"top\" data-term-id=\"292106373\">Wizard<\/span><\/span>.<\/p>\n<p>Choose a category that best represents your business. There are three options \u2013 Business Website, Publisher, and <span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"292106341\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_292106341\" data-dropdown-placement-param=\"top\" data-term-id=\"292106341\">eCommerce<\/span><\/span>.<\/p>\n<p><span><img decoding=\"async\" alt=\"\" data-id=\"113466437\" width=\"735\" data-init-width=\"1891\" height=\"347\" data-init-height=\"893\" title=\"Launch Wizard Step 1\" src=\"https:\/\/mlpxhq8ztvyc.i.optimole.com\/cb:p0Z2.44bbf\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/thrivethemes.com\/wp-content\/uploads\/2023\/12\/Launch-Wizard-Step-1.png\" data-width=\"735\" data-height=\"347\" style=\"aspect-ratio: auto 1891 \/ 893;\" loading=\"lazy\"><\/span><\/p>\n<p>After you\u2019ve chosen a category, hit \u201c<span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"292106328\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_292106328\" data-dropdown-placement-param=\"top\" data-term-id=\"292106328\">Save<\/span><\/span> and Continue\u201d.If you\u2019re using the <span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"292106384\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_292106384\" data-dropdown-placement-param=\"top\" data-term-id=\"292106384\">free version<\/span><\/span> of <span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"292106342\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_292106342\" data-dropdown-placement-param=\"top\" data-term-id=\"292106342\">MonsterInsights<\/span><\/span>, your <span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"292106326\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_292106326\" data-dropdown-placement-param=\"top\" data-term-id=\"292106326\">next<\/span><\/span> step is to click \u201cConnect <span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"292106342\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_292106342\" data-dropdown-placement-param=\"top\" data-term-id=\"292106342\">MonsterInsights<\/span><\/span>\u201d.&nbsp;<\/p>\n<p>If you\u2019re a <span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"292106352\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_292106352\" data-dropdown-placement-param=\"top\" data-term-id=\"292106352\">Pro<\/span><\/span> user, this is where you\u2019ll enter your license key to access <span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"292106342\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_292106342\" data-dropdown-placement-param=\"top\" data-term-id=\"292106342\">MonsterInsight<\/span><\/span>\u2019s premium features. You can find your key in your <span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"292106342\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_292106342\" data-dropdown-placement-param=\"top\" data-term-id=\"292106342\">MonsterInsights<\/span><\/span> account, in the Downloads section.<\/p>\n<p><span><img decoding=\"async\" alt=\"\" data-id=\"113466439\" width=\"735\" data-init-width=\"1282\" height=\"517\" data-init-height=\"902\" title=\"Launch Wizard Step 2\" src=\"https:\/\/mlpxhq8ztvyc.i.optimole.com\/cb:p0Z2.44bbf\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/thrivethemes.com\/wp-content\/uploads\/2023\/12\/Launch-Wizard-Step-2.png\" data-width=\"735\" data-height=\"517\" style=\"aspect-ratio: auto 1282 \/ 902;\" loading=\"lazy\"><\/span><\/p>\n<p>Next, you\u2019ll need to log in to your Gmail account to connect Google Analytics to your WordPress website. Assign the right permissions to MonsterInsights and hit \u201cContinue\u201d.You\u2019ll return to MonsterInsights, where you\u2019ll need to pick a property for our site. Click on the drop-down menu and select the right one.<\/p>\n<p>Once that\u2019s done, you\u2019ll be taken back to the setup <span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"292106373\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_292106373\" data-dropdown-placement-param=\"top\" data-term-id=\"292106373\">wizard<\/span><\/span>. Here, you can enable a variety of the <span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"292106391\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_292106391\" data-dropdown-placement-param=\"top\" data-term-id=\"292106391\">plugin\u2019s settings<\/span><\/span>. Some are already enabled by default \u2013 Events Tracking, Enhanced Link Attribution, and File Download Tracking.<\/p>\n<p><span><img decoding=\"async\" alt=\"\" data-id=\"113466440\" width=\"735\" data-init-width=\"1533\" height=\"422\" data-init-height=\"880\" title=\"More Settings\" src=\"https:\/\/mlpxhq8ztvyc.i.optimole.com\/cb:p0Z2.44bbf\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/thrivethemes.com\/wp-content\/uploads\/2023\/12\/More-Settings.png\" data-width=\"735\" data-height=\"422\" style=\"aspect-ratio: auto 1533 \/ 880;\" loading=\"lazy\"><\/span><\/p>\n<h4 id=\"t-1703018105274\">Powerful Add-ons in <span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"292106342\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_292106342\" data-dropdown-placement-param=\"top\" data-term-id=\"292106342\">MonsterInsights<\/span><\/span><\/h4>\n<p><span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"292106352\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_292106352\" data-dropdown-placement-param=\"top\" data-term-id=\"292106352\">Pro<\/span><\/span><span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"292106342\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_292106342\" data-dropdown-placement-param=\"top\" data-term-id=\"292106342\">MonsterInsights<\/span><\/span> users <span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"292106323\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_292106323\" data-dropdown-placement-param=\"top\" data-term-id=\"292106323\">get<\/span><\/span> access to a set of powerful features to enhance their analytics and ensure they have all the info they need to make strategic, data-driven decisions.<\/p>\n<p>Some of these add-ons include:<\/p>\n<ul>\n<li>Google Ads Tracking<\/li>\n<li><span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"292106382\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_292106382\" data-dropdown-placement-param=\"top\" data-term-id=\"292106382\"><span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"292106341\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_292106341\" data-dropdown-placement-param=\"top\" data-term-id=\"292106341\">eCommerce<\/span><\/span><\/span><\/span><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_292106382\" data-dropdown-placement-param=\"top\" data-term-id=\"292106382\"><span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"292106382\"> tracking<\/span><\/span> for <span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"292106367\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_292106367\" data-dropdown-placement-param=\"top\" data-term-id=\"292106367\">WooCommerce<\/span><\/span>, Easy Digital Downloads, MemberPress and other stores.<\/li>\n<li>GDPR compliant tracking<\/li>\n<li>Integration with <span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"292106365\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_292106365\" data-dropdown-placement-param=\"top\" data-term-id=\"292106365\">Google Search Console<\/span><\/span><\/li>\n<li>In-depth form tracking<\/li>\n<li>User Journey \u2013 see the exact steps (and for how long) each customer took before making a purchase<\/li>\n<li>\u2026and many more<\/li>\n<\/ul>\n<p>You\u2019ll have a chance to enable some of these add-ons in the <span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"292106342\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_292106342\" data-dropdown-placement-param=\"top\" data-term-id=\"292106342\">MonsterInsights<\/span><\/span>:<\/p>\n<p><span><img decoding=\"async\" alt=\"\" data-id=\"113466444\" width=\"735\" data-init-width=\"1697\" height=\"373\" data-init-height=\"861\" title=\"MI Addons\" src=\"https:\/\/mlpxhq8ztvyc.i.optimole.com\/cb:p0Z2.44bbf\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/thrivethemes.com\/wp-content\/uploads\/2023\/12\/MI-Addons.png\" data-width=\"735\" data-height=\"373\" style=\"aspect-ratio: auto 1697 \/ 861;\" loading=\"lazy\"><\/span><\/p>\n<p>Once you\u2019re happy with your settings, click \u201cFinish Setup &amp; Exit <span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"292106373\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_292106373\" data-dropdown-placement-param=\"top\" data-term-id=\"292106373\">Wizard<\/span><\/span>\u201d and return to your WordPress <span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"292106330\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_292106330\" data-dropdown-placement-param=\"top\" data-term-id=\"292106330\">Admin<\/span><\/span> Dashboard.<\/p>\n<h3 id=\"t-1703018105275\">Step 4: View Your Google <span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"292106383\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_292106383\" data-dropdown-placement-param=\"top\" data-term-id=\"292106383\">Analytics Data<\/span><\/span><\/h3>\n<p>If you\u2019re new to using <span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"292106342\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_292106342\" data-dropdown-placement-param=\"top\" data-term-id=\"292106342\">MonsterInsights<\/span><\/span>, it will take a few hours to start recording data.<\/p>\n<p><span><img decoding=\"async\" alt=\"\" data-id=\"113466445\" width=\"735\" data-init-width=\"1711\" height=\"357\" data-init-height=\"831\" title=\"Stats Board\" src=\"https:\/\/mlpxhq8ztvyc.i.optimole.com\/cb:p0Z2.44bbf\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/thrivethemes.com\/wp-content\/uploads\/2023\/12\/Stats-Board.png\" data-width=\"735\" data-height=\"357\" style=\"aspect-ratio: auto 1711 \/ 831;\" loading=\"lazy\"><\/span><\/p>\n<p>But once it starts, you\u2019ll be able to see your Google <span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"292106383\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_292106383\" data-dropdown-placement-param=\"top\" data-term-id=\"292106383\">Analytics data<\/span><\/span> reports in <span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"292106338\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_292106338\" data-dropdown-placement-param=\"top\" data-term-id=\"292106338\">real-time<\/span><\/span> \u2013 right from your <span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"292106335\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_292106335\" data-dropdown-placement-param=\"top\" data-term-id=\"292106335\">WordPress dashboard<\/span><\/span>.<\/p>\n<p>This removes the need to visit the official <span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"292106345\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_292106345\" data-dropdown-placement-param=\"top\" data-term-id=\"292106345\">Google Analytics dashboard<\/span><\/span>, where the data can confuse <span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"292106340\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_292106340\" data-dropdown-placement-param=\"top\" data-term-id=\"292106340\">beginners<\/span><\/span>.<\/p>\n<p>For more detailed reports, visit <strong>Insights \u00bb Reports<\/strong> from your <span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"292106330\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_292106330\" data-dropdown-placement-param=\"top\" data-term-id=\"292106330\">admin<\/span><\/span>.<\/p>\n<p>The first one you\u2019ll see is the Overview report, which has basic <span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"292106374\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_292106374\" data-dropdown-placement-param=\"top\" data-term-id=\"292106374\">tracking info<\/span><\/span>, such as Sessions, <span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"292106360\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_292106360\" data-dropdown-placement-param=\"top\" data-term-id=\"292106360\">Page Views<\/span><\/span>, Session Duration, Source (email, <span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"292106386\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_292106386\" data-dropdown-placement-param=\"top\" data-term-id=\"292106386\">social media<\/span><\/span>, etc.) <span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"292106380\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_292106380\" data-dropdown-placement-param=\"top\" data-term-id=\"292106380\">Bounce Rate<\/span><\/span>, and Total Users.<\/p>\n<h2 id=\"t-1703018105276\">How to Set Up Analytics on WordPress: FAQs<\/h2>\n<h3 id=\"t-1703018105277\">Q: Does WordPress have built-in analytics?<\/h3>\n<p>A: No, WordPress does not come with built-in analytics. But, you can integrate analytics tools like Google Analytics through a plugin like <span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"292106342\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_292106342\" data-dropdown-placement-param=\"top\" data-term-id=\"292106342\">MonsterInsights<\/span><\/span>.<\/p>\n<h3 id=\"t-1703018105278\">Q: How do I add an analytics dashboard to WordPress?<\/h3>\n<p>A: You can add an analytics dashboard to track your <span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"292106325\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_292106325\" data-dropdown-placement-param=\"top\" data-term-id=\"292106325\">WordPress site<\/span><\/span>\u2019s metrics in a few ways:<\/p>\n<ol>\n<li>\n<p>Integrating GA4 with a reliable analytics plugin like <span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"292106342\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_292106342\" data-dropdown-placement-param=\"top\" data-term-id=\"292106342\">MonsterInsights<\/span><\/span> (this is the easiest way)<\/p>\n<\/li>\n<li>\n<p>Using <span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"292106334\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_292106334\" data-dropdown-placement-param=\"top\" data-term-id=\"292106334\">Google Tag Manager<\/span><\/span><\/p>\n<\/li>\n<li>\n<p>Adding a <span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"292106351\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_292106351\" data-dropdown-placement-param=\"top\" data-term-id=\"292106351\">code snippet<\/span><\/span> that includes a <span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"292106346\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_292106346\" data-dropdown-placement-param=\"top\" data-term-id=\"292106346\">Google Analytics tracking code<\/span><\/span> to your <span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"292106350\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_292106350\" data-dropdown-placement-param=\"top\" data-term-id=\"292106350\">WordPress <\/span><\/span><span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"292106370\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_292106370\" data-dropdown-placement-param=\"top\" data-term-id=\"292106370\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_292106350\" data-dropdown-placement-param=\"top\" data-term-id=\"292106350\"><span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"292106350\">theme<\/span><\/span><\/span><\/span><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_292106370\" data-dropdown-placement-param=\"top\" data-term-id=\"292106370\"><span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"292106370\"> file<\/span><\/span> (through the <span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"292106349\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_292106349\" data-dropdown-placement-param=\"top\" data-term-id=\"292106349\">header.php file<\/span><\/span>). If your site has a <span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"292106356\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_292106356\" data-dropdown-placement-param=\"top\" data-term-id=\"292106356\">child theme<\/span><\/span>, you\u2019ll need to update this too.<\/p>\n<\/li>\n<\/ol>\n<h3 id=\"t-1703018105279\">Q: What is the best analytics tool for WordPress?<\/h3>\n<p>A: We recommend <span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"292106342\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_292106342\" data-dropdown-placement-param=\"top\" data-term-id=\"292106342\">MonsterInsights<\/span><\/span>.<\/p>\n<h2 id=\"t-1703018105280\">How to Set Up Analytics: Final Words<\/h2>\n<p>An analytics plugin is only as effective as the quality of your website.<\/p>\n<p>Your website hosts all your blog posts and provides a first impression to your site visitors.<\/p>\n<p>If your site doesn&#8217;t look good or function well, you\u2019ll lose a lot of potential customers &#8212; tanking your web analytics.<\/p>\n<p>Here are four free <span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"292106344\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_292106344\" data-dropdown-placement-param=\"top\" data-term-id=\"292106344\">tutorials<\/span><\/span> to show you what a good business website should look like:<\/p>\n<ul>\n<li>\n<p><a href=\"https:\/\/thrivethemes.com\/how-to-build-personal-branding-website\/\">How to Build Your Perfect Personal Branding Website<\/a><\/p>\n<\/li>\n<li>\n<p><a href=\"https:\/\/thrivethemes.com\/what-makes-a-good-website\/\">Do You Really Know What Makes a Good Website?<\/a><\/p>\n<\/li>\n<li>\n<p><a href=\"https:\/\/thrivethemes.com\/woocommerce-store-from-scratch\/\">How to Build a <span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"292106367\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_292106367\" data-dropdown-placement-param=\"top\" data-term-id=\"292106367\">WooCommerce<\/span><\/span> Store from Scratch (Ultimate Guide)<\/a><\/p>\n<\/li>\n<li>\n<p><a href=\"https:\/\/thrivethemes.com\/website-from-scratch\/\">How to <span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"292106327\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_292106327\" data-dropdown-placement-param=\"top\" data-term-id=\"292106327\">Create<\/span><\/span> a Clean, Conversion-Focused <span data-action=\"click-dropdown#toggle\" data-dropdown-placement-param=\"top\" data-term-id=\"292106324\"><span data-action=\"click-dropdown#toggle\" data-dropdown-menu-id-param=\"menu_term_292106324\" data-dropdown-placement-param=\"top\" data-term-id=\"292106324\">WordPress Website<\/span><\/span><\/a><\/p>\n<\/li>\n<\/ul>\n<p>And if you feel like it\u2019s time to make a change to your website, so you can finally reach your business goals, you should consider buying&nbsp;<a href=\"https:\/\/thrivethemes.com\/suite\/\" style=\"outline: none;\">Thrive Suite<\/a>.<\/p>\n<p><span><a href=\"https:\/\/thrivethemes.com\/suite\/\"><img decoding=\"async\" alt=\"\" data-id=\"113443403\" width=\"749\" data-init-width=\"1200\" height=\"554\" data-init-height=\"887\" title=\"Thrive-suite-sm\" src=\"https:\/\/mlpxhq8ztvyc.i.optimole.com\/cb:p0Z2.44bbf\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/thrivethemes.com\/wp-content\/uploads\/2023\/06\/Thrive-suite-sm.jpg\" data-width=\"749\" data-height=\"554\" data-link-wrap=\"true\" loading=\"lazy\" style=\"aspect-ratio: auto 1200 \/ 887;\"><\/a><\/span><\/p>\n<p>Thrive Suite is an all-in-one toolkit that contains plugins to help you build impressive landing pages, quizzes, online courses, and even conduct a\/b testing to make informed improvements.<\/p>\n<p>If you&#8217;ve been thinking about building your own independent business and want to use high-quality tools for a crazy reasonable price &#8211; Thrive Suite could be for you.<\/p>\n<p><a href=\"https:\/\/thrivethemes.com\/suite\/\">Click here to learn more about Thrive Suite.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>After a decade of blogging and digital marketing, I&#8217;ve learned that the most successful WordPress sites share one key trait: they&#8217;re driven by solid analytics. If you&#8217;re serious about growing your online presence, you need to know exactly how visitors interact with your content. Whether you&#8217;re chasing more subscribers, sales, or engagement, flying blind isn&#8217;t [&hellip;]<\/p>\n","protected":false},"author":232182,"featured_media":113466421,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[6483],"tags":[34189,1032],"class_list":["post-113466420","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-website-optimization","tag-build-website","tag-conversion-optimization-2","post-wrapper","thrv_wrapper"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/thrivethemes.com\/wp-json\/wp\/v2\/posts\/113466420","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thrivethemes.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thrivethemes.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thrivethemes.com\/wp-json\/wp\/v2\/users\/232182"}],"replies":[{"embeddable":true,"href":"https:\/\/thrivethemes.com\/wp-json\/wp\/v2\/comments?post=113466420"}],"version-history":[{"count":0,"href":"https:\/\/thrivethemes.com\/wp-json\/wp\/v2\/posts\/113466420\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thrivethemes.com\/wp-json\/wp\/v2\/media\/113466421"}],"wp:attachment":[{"href":"https:\/\/thrivethemes.com\/wp-json\/wp\/v2\/media?parent=113466420"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thrivethemes.com\/wp-json\/wp\/v2\/categories?post=113466420"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thrivethemes.com\/wp-json\/wp\/v2\/tags?post=113466420"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}